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    Home»Crypto News»CLARITY Act Faces New Strain From Anti-DeFi Advert Marketing campaign
    CLARITY Act Faces New Strain From Anti-DeFi Advert Marketing campaign
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    CLARITY Act Faces New Strain From Anti-DeFi Advert Marketing campaign

    By Crypto EditorJanuary 10, 2026No Comments3 Mins Read
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    CLARITY Act Faces New Strain From Anti-DeFi Advert Marketing campaign

    A brand new advocacy group has launched a nationwide promoting marketing campaign opposing the inclusion of decentralized finance (DeFi) within the upcoming cryptocurrency laws.

    The trouble intensifies a lobbying battle simply days earlier than a vital Senate vote on the crypto market construction invoice.

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    ‘Buyers for Transparency’ Group Assaults DeFi Whereas Hiding Donors

    The group, calling itself “Buyers for Transparency,” started airing spots throughout prime-time programming on Fox Information.

    A brand new advocacy group, ‘Buyers For Transparency,’ is working prime-time adverts on @FoxNews, urging viewers to oppose DeFi provisions within the upcoming crypto market construction invoice only a week earlier than senators are as a result of forged votes on it in related committees subsequent week. The therapy… pic.twitter.com/jsZ3GcDuVX

    — Eleanor Terrett (@EleanorTerrett) January 10, 2026

    The commercials urge viewers to strain senators to exclude DeFi from the favorable regulatory framework anticipated available in the market construction invoice scheduled for a markup by the Senate Banking Committee on January 16.

    The marketing campaign has sparked fast backlash from cryptocurrency trade leaders and pro-crypto lawmakers. They argue the group represents conventional monetary pursuits searching for to stifle competitors.

    US lawmaker Warren Davidson criticized the marketing campaign as a defensive measure by established establishments to keep up the established order.

    “Decentralized Finance (DeFi) scares huge monetary establishments and the surveillance state. With DeFi you can minimize out middlemen, decrease prices, shield privateness… Briefly, DeFi helps defend freedom in order that they wish to kill it,” he said.

    Notably, trade members additionally pointed to the irony of the advocacy group’s identify.

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    Whereas its web site states a mission to construct a “golden age of sturdy monetary innovation” primarily based on belief and integrity, the group doesn’t disclose its funding sources or management crew.

    “A bunch named ‘Buyers for Transparency’ is working public adverts + lobbying to kill defi, essentially the most clear monetary system on earth. Ironic however unsurprising, their web site doesn’t disclose who funds them,” Hayden Adams, the founding father of DeFi protocol Uniswap, stated.

    In the meantime, this controversy highlights a central rigidity within the proposed laws. It facilities on how current monetary guidelines might be utilized to software program protocols that function with out centralized intermediaries.

    Whereas the invoice goals to create a cohesive framework for digital asset exchanges, custody, and classification, DeFi has remained a sticking level.

    Regulators argue the sector wants strict oversight to forestall cash laundering, whereas builders argue that making use of bank-style compliance to code is technically unattainable.

    Senate Banking Committee Chairman Tim Scott, who’s shepherding the laws, has said that the brand new guidelines intention to stability innovation with safety.

    Chairman @SenatorTimScott is shifting ahead on digital asset market construction laws – delivering clear guidelines that shield Major Road, hold innovation right here at dwelling, and safeguard U.S. nationwide safety.

    Learn his assertion on subsequent week’s markup ⬇️ pic.twitter.com/mWBTqwgVsS

    — U.S. Senate Banking Committee GOP (@BankingGOP) January 10, 2026

    Scott famous that the framework is designed to provide entrepreneurs confidence to construct in America whereas making it “troublesome for criminals and overseas adversaries” to take advantage of the expertise.

    Trade consultants anticipate the committee to launch the ultimate textual content concerning DeFi provisions shortly earlier than its vote.





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