Bitcoin drew much less on-line consideration in 2025 than in 2024, even because the market noticed new all-time highs and a pointy crash.
Google Developments knowledge confirmed searches for “Bitcoin” spiked after Donald Trump’s election victory in November 2024, then trended down by means of 2025 with solely two modest rebounds within the second half of the yr.
Search and chatter cooled after early-year peaks
Bitcoin cypherpunk Jameson Lopp cited knowledge from Jean-Christophe Gatuingt exhibiting X posts containing the phrase “Bitcoin” fell 32% in 2025 to 96 million.
The info confirmed posting quantity peaked in January round Trump’s inauguration and the pardon of Silk Street founder Ross Ulbricht, then once more in March when the Trump administration established a Strategic Bitcoin Reserve.
Curiosity later drifted decrease, apart from moments like Bitcoin Pizza Day and bitcoin reaching $120,000.
Bitcoin-related posts have been additionally comparatively low in early October whilst worth went on to set a brand new all-time excessive of $126,080 earlier than the Oct. 10 crash worn out greater than $19 billion in leveraged positions.
Distinguished bitcoin advocates stayed lively
Notion knowledge confirmed Technique chair Michael Saylor made 1,268 X posts about bitcoin in 2025, with 97% categorized as optimistic or impartial.
Sentiment stayed weak into 2026
Santiment mentioned social commentary towards bitcoin turned “increasingly more bearish” from Jan. 12 to fifteen whilst worth rose from $90,320 to $97,540.
The Bitcoin worry and greed gauge has additionally principally sat in “worry” or “excessive worry” thus far in 2026 regardless of rising costs.