Los Angeles, California, February third, 2026, Chainwire
Backed by High Shopper, Crypto and Cultural Traders, BLUFF Shortly Emerges as a Quick-Rising Betting Platform Boasting Extra Than 125M Bets in Beta
BLUFF, the next-generation betting and leisure platform, has raised $21 million in strategic funding led by international blockchain know-how fund 1kx, with participation from Makers Fund, Most Frequency Ventures, Delphi Ventures Founders and different high-profile backers, together with sports activities champion & tech investor, Tristan Thompson. The crew contains former senior executives from Stake, Bet365, William Hill and Bodog, drawing on expertise working the world’s main betting platforms to ship a really novel gaming expertise. The crew will use the funds to advance the modern betting platform and launch at scale.
BLUFF is constructing a social centric betting platform and sportsbook designed for the subsequent era of gamers. The platform prioritizes velocity, transparency and participant alignment, with prompt onboarding, real-time settlement, provably honest video games and reward methods that enable customers to take part instantly within the ecosystem they assist develop.
“Once we started constructing BLUFF, we got down to create a betting platform for the brand new era of betters who prioritise quick, high-engagement gameplay, real-time experiences, actual stakes and the social vitality that defines how gamers have interaction on-line immediately,” stated BLUFF’s Founder. “This funding, and the buyers who’ve backed us, validates our mission of what the way forward for on-line betting can appear like. Novel content material, user-experience obsessed, deep group focus, and hyper-engaging for all customers.”
The increase follows an distinctive pre-release section, throughout which BLUFF has attracted over 600,000 sign-ups, sustained tens of 1000’s of day by day lively customers and processed over 125,000,000 bets by way of its beta in 3 months alone. This early traction positions BLUFF as one of many fastest-scaling new betting platforms out there with strategic companions throughout crypto, gaming and shopper leisure.
“The velocity of execution and degree of natural demand we’ve seen from BLUFF is uncommon,” stated Peter Pan, Companion at 1kx. “They’re constructing a category-defining platform with the potential to turn out to be the primary vacation spot in betting and leisure. BLUFF is strictly what the subsequent era of customers is demanding.”
Past conventional iGaming and sports activities betting, BLUFF is constructing a unified expertise that blends betting, dwell prediction markets, binary outcomes, and creator-led group occasions inside a single platform. Bluff additionally offers a VIP matching program to make the transition from legacy platforms comparable to Stake, Shuffle and Rollbit to Bluff as seamless as doable, providing market-leading bonuses, rewards and world-class VIP service by way of a 24/7 VIP concierge.
“We’re thrilled to again the BLUFF crew,” stated Andrew Willson, Companion at Makers Fund. “They create a deep, nuanced understanding of participant wants mixed with an modern method to firm constructing and platform design. By prioritizing gamers and providing a differentiated expertise, we count on BLUFF to turn out to be a disruptive model within the betting area.”
To study extra and play now, go to Bluff.com.
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About BLUFF
BLUFF is constructed for the brand new era of gamers. A worldwide sports activities betting and iGaming platform the place gaming, actual stakes, tradition, and group merge right into a single, steady loop to fulfill immediately’s customers’ calls for. It begins as a betting platform and sportsbook and evolves into one thing a lot larger, with novel wager varieties, loot packing containers, and buying and selling that make for a singular betting expertise. Backed by international blockchain know-how fund 1kx, the founding crew contains senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO and different category-defining platforms, bringing a long time of expertise on the highest ranges of betting and gaming.
About 1kx
1kx is a research-driven, fundamentals-focused international funding agency. Based in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection factors for blockchain applied sciences to create breakthrough alternatives throughout industries. The agency’s mission is to develop the area experience and thought management required to speed up essentially the most consequential markets rising on the intersection of blockchain and the broader financial system. As one of many top-performing and most institutionalized funds within the blockchain area, 1kx companions with a various international investor base, together with sovereign wealth funds, pension funds, endowments, foundations, fund of funds, companies, and household places of work. Famend for its hands-on method, technical rigor, and unwavering long-term dedication to founders, 1kx has empowered over 150 visionary startups to scale transformative initiatives whereas delivering enduring returns for its buyers.
To study extra, go to https://1kx.capital/ or @1kxnetwork on X.
Contact
BLUFF
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