Two main prediction market platforms, Polymarket and Kalshi, have each turned to gifting away groceries amid a combat for dominance within the fast-growing prediction markets area.
Kalshi provided a $50 grocery giveaway to over 1,000 individuals in Manhattan on Tuesday, whereas competitor Polymarket introduced plans to open a free grocery retailer beginning subsequent week.
1000’s have already picked up their free Kalshi groceries!
We’re being advised we have already impressed different corporations to maintain up the initiative!
2 extra hours to get yours
Westside Market | 84 third Ave. NYC pic.twitter.com/8R11OGODLu
— Kalshi (@Kalshi) February 3, 2026
Kalshi and Polymarket have led the pack in prediction market buying and selling volumes, which are actually constantly above $400 million every day, representing a few fourfold enhance from this time final 12 months.
Kalshi banked $263.5 million from payment income alone in 2025, whereas each platforms have been marked at multibillion-dollar valuations on the again of main integrations.
The Kalshi promotion was provided on the Westside Market at 84 third Ave. in Manhattan between 12 pm and three pm native time on Tuesday, with movies on social media exhibiting the traces stretching for a number of blocks.
In accordance with Kalshi’s visitor record, 1,795 individuals signed as much as obtain free groceries, whereas mainstream media reported that “1000’s” attended.
Polymarket to launch “The Polymarket”
Polymarket stated on Tuesday that it signed a lease to open “New York’s first free grocery retailer” whereas additionally donating $1 million to Meals Financial institution for NYC to help these with restricted entry to meals throughout all 5 NY boroughs.
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Polymarket stated “The Polymarket” grocery retailer has been within the works for months, and will probably be absolutely stocked when it launches subsequent Thursday at 12 pm native time.
“Free groceries. Free markets. Constructed for the individuals who energy New York.”
Each platforms have been pushing arduous with media partnerships not too long ago, with Polymarket teaming up with Dow Jones in January and Kalshi partnering with mainstream media retailers CNN and CNBC in December.
Polymarket not too long ago launched a marketing campaign that includes billboards designed to be vandalized, whereas Kalshi has been utilizing digital billboards to show odds for varied markets.
Prediction market platforms have been banned from promoting in the course of the Tremendous Bowl set for Feb. 8.
Kalshi provides out free groceries to 1000’s of New Yorkers https://t.co/62BO68KbuZ pic.twitter.com/rBnSAqWdBg
— Historic Vids (@historyinmemes) February 3, 2026
Each Polymarket and Kalshi are based mostly in NYC, the place the grocery initiatives are going down.
NYC is broadly thought of the monetary capital of the world, being dwelling to Wall Avenue, the place each the New York Inventory Alternate and Nasdaq are based mostly.
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