Small companies are gaining new instruments to compete as Loyyal rolls out Perxi AI, promising to reshape how loyalty applications are created and managed.
Loyyal introduces an AI loyalty agent for messaging apps
On Feb. 6, 2026 in Dubai, enterprise SaaS supplier Loyyal introduced the launch of Perxi AI, described because the world’s first AI Agent of Loyalty. The platform is designed to let small and medium companies (SMEs) immediately create and run branded loyalty applications immediately inside messaging channels, beginning with WhatsApp.
In contrast to conventional software-heavy programs, Perxi AI operates as a conversational assistant embedded in current chat apps. Furthermore, it targets SMEs which have traditionally lacked entry to superior retention expertise on account of setup complexity and finances constraints.
Eradicating value and complexity for SME loyalty applications
For years, many SMEs prevented loyalty initiatives due to costly software program licenses, lengthy industrial commitments, and the necessity for specialist workers and coaching. That stated, these boundaries allowed solely main firms to deploy refined however excessive worth buyer retention instruments, leaving smaller gamers at an obstacle.
Perxi AI is constructed to get rid of these hurdles by means of an instantaneous loyalty launch mannequin. SMEs can quickly arrange and handle their applications with out upfront charges, turning deployment right into a easy chat-based interplay as an alternative of an IT venture.
Your entire system runs by means of acquainted social channels. Specifically, its WhatsApp chat interface is optimized to really feel like conversing with a pal, guiding enterprise homeowners step-by-step as they configure rewards, guidelines, and buyer engagement flows.
WhatsApp-first design and frictionless participation
Neither the enterprise nor its prospects are required to obtain an additional app, which is a typical supply of friction in loyalty participation. As a substitute, all administration duties and buyer touchpoints happen inside the present WhatsApp atmosphere, the place customers already spend vital time every day.
Furthermore, Perxi AI helps interplay in any language, enabling each retailers and prospects throughout the globe to speak of their most well-liked tongue. This multi language functionality permits extremely localized but scalable experiences, which is essential for SMEs working in numerous markets.
Driving retention, personalization, and smarter choices
The brand new platform is positioned as a strategy to rework an SME’s aggressive posture. By automating core loyalty mechanics, it helps retailers safe repeat enterprise, whereas permitting them to ship extra customized experiences tailor-made to buyer buy patterns and preferences.
Past easy level assortment, Perxi AI offers data-driven insights and analytics dashboards. Nevertheless, as an alternative of forcing homeowners to study advanced instruments, the agent surfaces key metrics by means of chat, serving to them perceive buyer conduct and the effectiveness of campaigns in on a regular basis language.
One other strategic pillar is ecosystem integration. By means of Loyyal’s market, small companies can plug into bigger loyalty applications and cross-partner networks. This ecosystem entry considerably expands their potential attain and may improve the worth of their very own rewards by connecting to broader experiences.
From loyalty administration to broader AI-powered operations
Loyyal is positioning Perxi AI as greater than a loyalty chatbot over the long run. The roadmap features a devoted finance module that can sit inside the identical conversational interface. In future phases, SMEs will have the ability to entry capabilities resembling enterprise finance administration and credit score lending workflows immediately in chat.
Furthermore, this enlargement suggests a gradual evolution from a pure loyalty resolution right into a broader ai loyalty platform supporting on a regular basis operational choices. By protecting every little thing in a single interface, Loyyal goals to cut back the fragmentation typical of small enterprise software program stacks.
Award recognition and expertise basis
Perxi AI secured a key validation milestone by successful the META Llama AI Startupbootcap Program 2025. This recognition underscores that the product attracts on state-of-the-art conversational AI fashions, tailor-made for high-frequency interactions between retailers and customers.
In line with Ashish Kumar Singh, CEO at Perxi AI & Loyyal, the aim is to shift the aggressive stability between small companies and enormous enterprises. He famous that by anchoring loyalty administration in WhatsApp, the corporate allows small enterprise homeowners to deploy hyper customized retention instruments that when required a full company staff.
Moreover, Singh emphasised that loyalty is turning into universally accessible, clever, and easy, aligning with Loyyal’s broader technique to use AI and Web3 to next-generation buyer engagement.
About Loyyal and its loyalty ecosystem
Loyyal operates as an enterprise SaaS improvement agency centered on loyalty and funds, constructed on patented blockchain infrastructure. Its expertise is designed to transform conventional loyalty applications from value facilities into profit-generating ecosystems for manufacturers and companions.
The corporate’s product suite contains Entry Level, Reward Level, Xpand Level, and Perk Level, alongside Perxi AI. Furthermore, it presents an built-in Expertise + Content material + Commerce proposition that prioritizes safety, transparency, and AI-driven personalization for shoppers worldwide.
In abstract, Perxi AI positions Loyyal on the intersection of AI, messaging, and loyalty, giving SMEs an accessible strategy to launch and scale refined applications contained in the channels their prospects already use.