Coinbase’s “Every part App,” Base App, is sunsetting its Creator Rewards program and Farcaster-powered social feed as a part of a strategic shift to focus totally on tradable belongings.
The Creator Rewards program was launched in July and was meant to make Ethereum layer 2 Base a extra social ecosystem, the place exercise and engagement translated into earnings.
The Base App X account stated on Monday that it handed out round $450,000 to 17,000 creators over seven months, with the information suggesting that creators earned a mean of $26.
“As we’ve rolled the app out, we’ve realized we have to do much less, higher. And by specializing in tradable belongings, that’s precisely what we will do,” Base creator Jesse Pollak stated, including:
“The app must have one main focus, and that factor is buying and selling.”

The Base App’s Creator Rewards program will wrap on Sunday, with ultimate payouts on Feb. 18.
As for the Farcaster, Pollak stated Base App wasn’t an ideal match for its speak feed characteristic, although he plans to proceed supporting the decentralized social community and its developer ecosystem.
“…candidly, I feel the reality is that the bottom app was all the time an imperfect farcaster shopper,” stated Pollak.
“With this transformation, I anticipate these customers to circulation again to the farcaster app (myself included) and inject extra power into the economic system there, with a finest in school interface.”
Base App is on the middle of Coinbase’s future
The shift in focus to tradable belongings aligns with Coinbase’s broader mission to turn out to be an “Every part App” throughout spot crypto and derivatives buying and selling, stablecoins, real-world asset tokenization, prediction markets and extra.
Base App, which formally launched in December after a number of months in beta, is the self-custody pockets and all-in-one app facilitating a part of that buying and selling expertise.
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Coinbase additionally beforehand touted the thought of launching a Base token. Nonetheless, Coinbase CEO Brian Armstrong and Pollak have been comparatively silent on that plan in current months.
The sundown of Creator Rewards doesn’t have an effect on Base App’s Creator Cash program, which permits customers to create ERC-20 tokens linked to their Base App profile and decentralized social media platform Zora.
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