Consideration markets shift prediction buying and selling from outcomes to on-line focus, utilizing social media information as settlement alerts.
Prediction markets are beginning to transfer previous elections and value calls. Polymarket is now permitting customers to commerce on public consideration by means of a brand new partnership with Kaito AI. These markets will observe how a lot consideration individuals, manufacturers, and tendencies obtain on-line, in addition to public sentiment. Each firms are betting that public focus has turn into a significant indicator in a social media-driven economic system.
Polymarket Turns On-line Consideration Right into a Tradable Market
Polymarket is partnering with Kaito AI to introduce a new product kind known as “consideration markets.” This class is tied to how a lot individuals discuss a subject on-line. Kaito AI will provide information sourced from platforms together with X, TikTok, Instagram, and YouTube.
Utilizing that data, the community tracks how extensively a subject is mentioned, often known as “mindshare,” alongside the sentiment across the dialogue. Polymarket will then flip these metrics into markets customers can commerce.
We’re taking the following step into Consideration Markets, inbuilt partnership with @Polymarket – the following stage in predicting web tendencies!
Prediction Markets have gotten a core a part of not solely crypto, however on a regular basis life extra extensively.
Measurable consideration opens up a brand new approach for… pic.twitter.com/cI8E6b2RFV
— Kaito AI 🌊 (@KaitoAI) February 10, 2026
Furthermore, buying and selling quantity already exhibits robust demand for Polymarket’s broader providing. The corporate’s figures present greater than $3 billion in buying and selling quantity in January alone. Growth into attention-based contracts marks a shift away from occasion outcomes towards monitoring public focus itself.
Polymarket examined these new consideration markets in November, utilizing two small pilot markets primarily based on Kaito AI information. One check requested how a lot Polymarket’s on-line mindshare would enhance by March 31, 2026. That market has already attracted greater than $1.3 million in buying and selling quantity.
One other check tracked general crypto-related mindshare on social media and recorded about $90,000 in trades. These pilots gave merchants a preview of how consideration metrics may very well be used to determine market outcomes.
Alternatively, Polymarket’s commonplace yes-or-no contract mannequin works with an identical construction. A consumer should buy contracts betting {that a} sure mindshare degree will likely be reached by a particular date.
For instance, spending $20 might purchase 100 contracts predicting Polymarket’s mindshare will exceed 80%. Kaito at the moment estimates that determine at roughly 62%.
If the goal is reached by the deadline, the contracts pay out $100. If it’s not reached, the dealer loses the $20 stake. Remaining outcomes rely fully on the mindshare information reported by Kaito at market shut.
Kaito Positions Social Media Knowledge on the Heart of New Markets
Polymarket crypto lead Thibault mentioned dozens of consideration markets are deliberate for launch in early March, with a whole lot anticipated earlier than year-end. Early focus will stay on synthetic intelligence subjects, the place on-line dialogue shifts rapidly and information quantity stays excessive.
In keeping with Kaito CEO Yu Hu, growth into leisure and world occasions is predicted a lot later. Hu added that focus markets might change how individuals react to on-line content material.
“It’ll be a totally new expertise when individuals can scroll by means of social media and understand they’ll categorical their views on what they’re seeing and take a facet with it on these markets.”
Yu Hu mentioned.
Many merchants nonetheless wrestle to grasp ideas comparable to mindshare and sentiment, which makes early adoption tougher. These ideas are new to most customers, so buying and selling exercise might stay gentle initially. Kaito believes familiarity will develop with time as merchants see the information used constantly and clearly.
In the meantime, advertising and marketing groups are testing mindshare information to measure model visibility and marketing campaign attain. Polymarket itself had relied on Kaito’s information internally earlier than turning it right into a public product, which helped form how the markets work.
Regardless of not but absolutely launching within the U.S. after a federal investigation concluded final July, Polymarket continues to pursue new partnerships. Firm management says consideration markets align with a broader aim of providing tradable markets for nearly something.