Steak ‘n Shake says same-store gross sales have “risen dramatically” because it launched a burger-to-Bitcoin technique in Could 2025.
How this system works
The corporate stated it routes each Bitcoin cost into a company treasury reserve.
In a Monday put up on X, Steak ‘n Shake stated it had mixed a “decentralized, cash-producing working enterprise with the transformative energy of Bitcoin,” whereas thanking Bitcoiners for supporting the trouble.
“[We] efficiently mixed a ‘decentralized, cash-producing working enterprise with the transformative energy of Bitcoin.’”
Reported gross sales good points
Steak ‘n Shake started accepting Bitcoin at taking part areas on Could 16, 2025, in a phased rollout.
The chain has tied larger gross sales to bitcoin adoption, reporting quarter-on-quarter same-store gross sales progress of 11% in Q2 2025 and 15% in Q3 2025.
It stated these outcomes outpaced main rivals together with McDonald’s, Domino’s, and Taco Bell over the identical interval.
Reserve measurement and worker bonus plan
On Jan. 16, Steak ‘n Shake stated its bitcoin stash had grown by $10 million in notional worth, with out detailing how a lot got here from value appreciation versus extra accumulation.
On Jan. 20, it introduced plans to supply hourly staff a bitcoin bonus of $0.21 per labored hour at company-operated areas, with a two-year vesting interval, supported by Fold.
On Jan. 27, the corporate introduced an additional $5 million allocation to the reserve, bringing whole bitcoin publicity to round $15 million.
Treasury place at present costs
Based on BitcoinTreasuries, Steak ‘n Shake holds 161.6 BTC, price about $10.96 million at present costs.
The information implies a mean price foundation slightly below $92,851 per coin, placing the place about 26% beneath its common buy value.