The occasion will happen in March in São Paulo and place Brazil as a regional hub for dialogue between regulators, monetary establishments, and the worldwide Web3, blockchain, and crypto ecosystem
SÃO PAULO, JANUARY XX, 2026 – São Paulo metropolis will host Latin America’s main debate on the regulation of digital belongings, stablecoins, and blockchain infrastructure with the primary version of MERGE São Paulo 2026, one of many world’s largest Web3, blockchain, and crypto occasions. From March 17 to 19, 2026, the occasion will deliver collectively greater than 5,000 individuals and 300 audio system, connecting regulators, monetary establishments, policymakers, and corporations from Brazil and around the globe inside the digital asset ecosystem.
The occasion takes place at a pivotal second for the Brazilian market, marked by the consolidation of the cryptoasset regulatory framework and the development of discussions on stablecoins, tokenisation, digital monetary infrastructure, and the mixing of the normal monetary system with on-chain applied sciences. On this context, MERGE positions itself as a strategic platform to debate the sensible impacts of regulation on market growth, funding attraction, and the institutional adoption of Web3 applied sciences in Brazil.
“Brazil is experiencing one of the vital related moments in its current historical past when it comes to digital asset regulation. There’s a actual alternative to construct a mannequin that fosters innovation, will increase authorized certainty, and strengthens institutional belief,” says Paula Pascual, founder and CEO of MERGE. “MERGE São Paulo was created exactly to offer this area for certified dialogue between regulators, banks, firms, and Web3 initiatives, connecting Brazil to the primary international agendas within the sector,” she provides.
With a robust institutional presence, MERGE São Paulo will characteristic banks, financial authorities, and nationwide and worldwide regulators, reinforcing its function as a bridge between the general public sector, the normal monetary market, and the crypto ecosystem. Confirmed establishments embody the Central Financial institution of Brazil, BNDES, Banco do Brasil, Santander, Itaú, Bradesco, BTG Pactual, and Visa, in addition to worldwide regulatory and monetary entities reminiscent of Argentina’s Comisión Nacional de Valores, El Salvador’s CNAD, and the Banco de Crédito de Bolivia.
The agenda will discover in depth key matters on the regulatory and institutional panorama, together with stablecoins, blockchain infrastructure, monetary expertise, compliance, regulated innovation, and markets, with content material unfold throughout 4 simultaneous phases. Greater than 300 audio system will take part, together with leaders from the crypto and fintech sectors, executives from main banks, regulators, policymakers, and representatives of worldwide initiatives. The occasion will probably be held in Portuguese and English, with professionals from Latin America, Europe, and america, reinforcing the convention’s worldwide scope and selling the alternate of experiences throughout completely different markets and ecosystems within the digital asset sector.
The official opening of MERGE São Paulo will happen on March 17, 2026, with an unique institutional occasion for 400 company on the Theatro Municipal of São Paulo, bringing collectively authorities, C-level executives, and representatives from the private and non-private sectors for strategic discussions on the regulatory and financial way forward for digital belongings. On March 18 and 19, the primary convention will probably be held on the World Commerce Heart São Paulo, welcoming individuals for 2 days of content material, networking, institutional conferences, and immersive experiences.
Recognised as one of the vital related Web3, blockchain, and crypto boards in Europe and Latin America, MERGE’s mission is to behave as a bridge between international ecosystems, connecting establishments, startups, regulators, and corporations searching for to broaden their operations in a structured and accountable approach. Following the Buenos Aires version in 2025, São Paulo is established because the occasion’s new regional hub, reflecting Brazil’s strategic function within the digital financial system.
Based on Paula, the function of the convention goes past technical debate. “Regulation is likely one of the pillars of market maturity, nevertheless it solely works when it’s constructed by dialogue, a global perspective, and an actual understanding of the expertise. MERGE São Paulo is the assembly level the place these agendas converge and the place the way forward for digital belongings in Latin America begins to take form,” she concludes.
About MERGE
MERGE is a number one worldwide convention centered on digital belongings, Web3, and institutional adoption. The occasion brings collectively policymakers, monetary establishments, corporates, buyers, and key gamers from the crypto and blockchain ecosystem to debate regulation, innovation, and real-world use instances.
With editions in Europe and Latin America, MERGE is thought for fostering high-level dialogue between conventional finance and the digital financial system by curated content material, institutional tracks, and unique networking experiences. MERGE serves as a platform the place business leaders join, alternate insights, and assist form the way forward for finance.
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