Key Takeaways
- Ksenia Stark co-founded CONFUSION&JOY, specializing in branding and storytelling to construct actual connections in Web3 and digital areas.
- She helps SI<3> develop and leads FIXX, working to reshape media and tech by way of decentralization.
- She started her profession in advertising, specializing in digital branding, social media, and buyer engagement methods.
Ksenia Stark performs a key position in SI<3>, engaged on Companion Progress and facilitating FIXX initiatives as the corporate reshapes media and know-how by way of decentralization. She can also be a speaker and the Co-founder of CONFUSION&JOY. Stark studied on the Amsterdam College of Utilized Sciences, the place she specialised in European Metropolis Advertising. In 2017, she earned her Bachelor’s diploma in Worldwide Enterprise from Saxion College of Utilized Sciences.
Early Profession in Advertising and Communications
Ksenia Stark began her profession in 2016 with an internship in Advertising and Communications at Be Madrid. Throughout this time, she realized about digital branding and join along with her viewers. After that, she labored as a Advertising Supervisor at City Nature Tradition. On this position, she was chargeable for growing advertising methods throughout varied channels, launching a web-based retailer, and managing social media campaigns.
Management Roles in Digital Advertising
Between 2017 and 2019, Ksenia Stark labored as a Advertising Supervisor at CLIQ Digital, the place she dealt with advertising campaigns, analyzed key efficiency indicators (KPIs), and made choices primarily based on knowledge. After that, she joined Harlem Subsequent as a Market Growth Supervisor. On this position, she sought methods to assist the corporate develop and broaden its buyer base.
Co-Founding MD X
In 2019, Ksenia Stark co-founded MD X, an organization targeted on making advertising and promoting extra inclusive and useful for manufacturers, publishers, and customers. As Chief Working Officer (COO), she was chargeable for main necessary tasks, planning enterprise operations, and serving to the corporate develop. Till 2023, she performed a pivotal position in shaping MD X and introducing progressive concepts to the trade.
Utilizing AI for Psychological Well being with PsyScan
In 2020, Ksenia Stark created PsyScan, a platform that makes use of synthetic intelligence (AI) to supply early psychological well being assessments. PsyScan helps individuals by analyzing their responses and guiding them towards specialists for additional analysis. The purpose of the platform is to make psychological well being assist extra accessible by utilizing know-how to determine potential considerations early on.
Advocacy and LGBTQIA+
In 2022, Ksenia Stark began Alternative LGBTQIA+ and took on the position of Chief Technique Officer (CSO). The group is devoted to supporting and representing the LGBTQIA+ group by creating secure areas and selling equal rights. By this initiative, she has labored to ensure totally different views are heard and that acceptance is a key a part of the dialog.
In August 2023, Ksenia Stark co-founded CONFUSION&JOY with Stewart Rogers. Because the Architect of this branding and creator-focused firm, she helps develop distinctive model identities and works with creators to discover new methods of telling tales, introducing recent concepts, and connecting with audiences.
A New Strategy to Web3 Advertising
On the BananaConf 2024, Ksenia Stark and Stewart Rogers spoke about shifting away from manipulative advertising, which they name “darketing,” towards a extra trustworthy and community-focused method in web3. They imagine the net economic system is simply too targeted on producing fast income as an alternative of fostering real connections. They assist a brand new method to enterprise that emphasizes equity, teamwork, and direct group engagement.
At SI<3>, Ksenia Stark is a Companion of Progress and FIXX Facilitator, working to make media and know-how extra open and fewer managed by just a few massive gamers. She helps remodel outdated programs, introduces recent concepts, and helps the corporate’s targets within the quickly evolving digital world.
By her quite a few tasks, Stark continues to form advertising, know-how, and community-focused growth, selling equity and progressive enterprise practices.
Imaginative and prescient For CONFUSION&JOY
Ksenia Stark sees CONFUSION&JOY as a spot the place creators and types can categorical themselves in new and thrilling methods. She needs branding to really feel actual, private, and stuffed with power, serving to individuals join by way of creativity. Her purpose is to make storytelling extra than simply advertising—it ought to encourage, deliver concepts to life, and create a world the place manufacturers and creators develop collectively.
Ultimate Ideas
Ksenia Stark is making a big influence in Web3, advertising, know-how, and group constructing. She focuses on trustworthy branding, honest enterprise practices, and serving to individuals join in new methods. By SI<3> and CONFUSION&JOY, she works to vary media, assist creators, and construct stronger communities. From using AI for psychological well being to advocating for LGBTQIA+ rights, she continues to deliver progressive concepts that make a tangible distinction.
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