Key Takeaways
- Michael Saylor suggests Apple purchase Bitcoin to spice up returns.
- Apple shares have dropped 17% in 2025 regardless of a $110B buyback.
- Bitcoin is gaining traction with corporations like GameStop and Metaplanet.
MicroStrategy Govt Chairman Michael Saylor has referred to as on Apple to buy Bitcoin, arguing it may supply a greater return than the corporate’s struggling inventory buyback program.
Criticism of Apple’s buyback technique
Saylor wrote on June 10 in response to CNBC host Jim Cramer:
Apple can purchase Bitcoin. The Apple buyback shouldn’t be working proper now.
Apple can purchase Bitcoin.
— Michael Saylor (@saylor) June 10, 2025
Cramer had criticized Apple’s share repurchase technique.
Apple’s buyback plan vs. Bitcoin efficiency
Apple introduced a $110 billion buyback plan in Might, the most important in U.S. historical past.
Nevertheless, the tech big’s inventory has dropped over 17% since January.
Over that very same interval, Bitcoin has risen by greater than 17%, and is up over 1,000% prior to now 5 years—in comparison with Apple’s 137% acquire.
World company adoption of Bitcoin
Saylor’s suggestion comes as company adoption of Bitcoin positive factors momentum globally.
On Might 28, GameStop disclosed its first Bitcoin funding, buying 4,710 BTC for roughly $513 million.
In Asia, Japanese agency Metaplanet grew to become the eighth-largest company Bitcoin holder on June 2 and noticed its shares rise 12% after asserting plans to boost $5.4 billion for additional Bitcoin acquisitions.
European Bitcoin investments
In the meantime, in Europe, The Blockchain Group in Paris revealed plans to boost over $340 million for its Bitcoin treasury.
The corporate already holds 1,471 BTC, value over $154 million.
Rising institutional curiosity
Institutional curiosity continues to develop as nicely, with spot Bitcoin ETFs seeing $386 million in web inflows on June 9 following a short two-day sell-off.