Cash.ph very personal Nation Supervisor, Jen Bilango, is steering one of many Philippines’ main cryptocurrency exchanges and e-wallet platforms towards a future of economic empowerment.
With a background in funding banking, Bilango brings a singular perspective to the quickly evolving blockchain business, mixing conventional finance experience with a ardour for modern applied sciences.
Below her management, Cash.ph has develop into a cornerstone of crypto adoption within the Philippines, a rustic ranked among the many international leaders in blockchain uptake. The platform not solely facilitates seamless crypto buying and selling but additionally provides sensible monetary companies like invoice funds and cell load purchases, making it an important device for thousands and thousands.
That mentioned, UseTheBitcoin obtained the chance to interview Jen Bilango, the Nation Supervisor of Cash.ph, throughout the current Philippine Blockchain Week 2025 in Manila.
UTB: Are you able to inform us extra about Cash.ph?
Jen: Cash.ph is a licensed crypto change within the Philippines. We even have an e-wallet you could purchase load and pay payments simply, multi functional app. We additionally function in different nations—Thailand, Nigeria, Australia, and Brazil.
UTB: Along with your background in conventional finance, what do you see as the most important challenges and alternatives in integrating blockchain-based options like Cash.ph with standard monetary methods?
Jen: One of many greatest challenges, I might say, is admittedly the compliance facet—both aligning, or, you understand, bypassing or leapfrogging altogether—as a result of our monetary system has been round for hundreds of years, and it’s simply constructed on high of itself. So, there’s a cause for that; it didn’t simply occur in a single day. There are lots of concerns they wanted to regulate, primarily from a compliance standpoint, but additionally from a safety standpoint.
So, what we at the moment are trying into is, you understand, adopting blockchain, which we actually imagine is a pure development of the monetary ecosystem. Every part you transact proper now, from a monetary standpoint, will transfer into blockchain—as a result of it’s only a expertise; it’s just like the web, proper?
So, that’s the most important hurdle, as a result of we at the moment are on the hole whereby the expertise is there, however incumbents should not implementing or adopting it. So the place’s that hole? It’s for them to know that it aligns with what we’d like and, on the identical time, leapfrogs us into making it quicker, higher, and cheaper.
UTB: The Philippines ranks excessive in international crypto adoption. How do you envision Cash.ph shaping the nation’s function as a pacesetter within the Web3 revolution, and what particular initiatives are you prioritizing to drive this?
Jen: Yeah, so final cycle, the Philippines is definitely one of many nations with adoptions which can be, like, loopy by means of the roof. Traditionally, the Philippine market remains to be lagging behind. I got here from an funding banking background, and it’s actually near my coronary heart: we wish to give Filipinos monetary empowerment. Monetary inclusion—we’re finished, as a result of everybody has a pockets, everybody has a checking account to some extent, however they don’t have entry to what’s subsequent. And what’s subsequent for the Filipino public is principally: how can I develop my capital? If I’ve a good suggestion, how can I borrow capital to fund my startup? And the way do I additionally obtain cash from folks working overseas, proper?
So, we’re previous monetary inclusion. What we purpose to attain now’s monetary empowerment—we are able to empower the Filipino folks by making their remittances reasonably priced, offering them with funding choices, and guaranteeing it’s as simple and safe as doable. And lastly, giving them a method to borrow funds cheaper, not predatory lending, which has been the apply for the longest time within the Philippines.
So, these kinds of issues elevate the center class, which, you understand, has been rising. We’re one of many nations the place the center class and consumption are nonetheless rising. We’ve a younger inhabitants, and we’re at a demographic candy spot. So, from our vantage level, we would be the ones, hopefully, facilitating all these monetary empowerment and making these options accessible within the app.
UTB: As a lady working within the predominantly male crypto business, what recommendation would you supply to different girls who’re thinking about coming into the sector?
Jen: I got here from funding banking, so it’s not so completely different. However I feel crypto is a kind of locations the place, after I began, folks didn’t even know they have been speaking to a feminine. So it’s one of many industries the place you’ll be able to start anonymously and get judged primarily based on benefit.
It’s evolving fairly a bit, however if you happen to take a look at massive exchanges, they’re being run by feminine executives. We hold issues transferring; we’re within the background. It’s simply that the males are the face of the businesses, however the individuals who make issues work are girls. If you wish to get issues finished, get a lady [laughs].
UTB: Wanting 5 years forward, what does success appear to be for Cash.ph within the international blockchain ecosystem, and the way do you propose to place the Philippines as a hub for crypto innovation?
Jen: You recognize, in Philippine Blockchain Week, you see regulators, you see the federal government being supportive, you see retail and individuals. So, it’s fairly a constructive dialogue about how we are able to ensure that to incubate this new expertise. You don’t see that as a lot in different nations, the place there are extra within the defensive strategy. Right here, we’re extra welcoming, in order that incentivizes gamers like us—the non-public sector—to take a position and put cash into it.
I feel that will drive extra capital into the Philippines and hopefully deliver in additional firms to innovate right here, as a result of we have already got the customers, proper? So, if you’re a blockchain firm and also you’re constructing to your customers, it’s right here, and that you must be nearer to your customers to have a quicker suggestions loop.
From our facet, we imagine the Philippines is in a candy spot to be pleasant to new applied sciences and blockchain firms constructing on this area. And 5 years from now, I might hope everyone seems to be onchain, proper? All of your transactions might be onchain—even whenever you purchase a inventory, it’s additionally onchain. If you ship a reimbursement dwelling, it’s by way of blockchain and arrives immediately.
Our imaginative and prescient at Cash is that—we all the time say this, truly—is that we would like cash to maneuver at T+00. Which means it’s on the spot and nil value, as a result of that’s the one time whenever you take away the intermediary who siphoned off fats out there, after which simply empower the top customers and those that produce. So, that’s our imaginative and prescient—hopefully inside 5 years.
For additional info on Cash.ph and to remain up to date on their bulletins, please go to their official social media channels offered under:
👉 Web site: https://cash.ph/
👉 Cash.ph’s Fb: https://www.fb.com/coinsph/
👉 Cash.ph’s Twitter/X: https://x.com/coinsph
👉 Cash.ph’s LinkedIn: https://www.linkedin.com/firm/coins-ph/
👉 Jen Bilango’s LinkedIn: https://www.linkedin.com/in/jen-bilango/