SEOUL, South Korea, July 3, 2025 /PRNewswire/ — MiL.ok, the main blockchain-based level integration platform operated by MiL.ok Companions Co., Ltd., has introduced the official launch of its on-chain rewards platform — USD1 Loyalty Hub — solely on BNB Chain.
This new initiative introduces a completely on-chain reward infrastructure centered round USD1, a fiat-backed stablecoin, and marks a major enlargement of MiL.ok’s Web3 utility footprint. Following MiL.ok’s success within the Web2 area — boasting over 1.5 million customers and collaborations with main enterprises — the USD1 Loyalty Hub represents a strategic step to broaden real-use reward fashions throughout the Web3 ecosystem.
Designed to encourage real-world use and participation, the USD1 Loyalty Hub allows customers to build up M-USD1 Factors just by holding or buying and selling USD1 through PancakeSwap V3, notably throughout the USD1-BNB and USD1-MLK buying and selling pairs. Factors are calculated day by day based mostly on a UTC snapshot and distributed on a relative foundation, with a minimal threshold of fifty factors required to qualify for rewards. Customers who qualify can redeem their factors for MiL.ok’s native utility token, MLK. Full marketing campaign particulars can be found on MiL.ok’s official social media channels.
BNB Chain is among the largest blockchain ecosystems by on-chain exercise, recognized for its excessive throughput, low charges, and strong dApp ecosystem spanning DeFi, gaming, NFTs, and past. By constructing on this basis, MiL.ok positions itself on the forefront of Web3 client adoption.
With the launch of USD1 Loyalty Hub, MiL.ok goals to ascertain a core loyalty infrastructure throughout the BNB Chain ecosystem. This transfer just isn’t solely meant to strengthen MiL.ok’s on-chain presence but additionally to unlock new cross-border engagement alternatives by leveraging reward mechanics acquainted to hundreds of thousands of Web2 customers.
“The USD1 Loyalty Hub is only the start of our on-chain loyalty imaginative and prescient,” stated Jungmin Cho, CEO of Milk Companions Co., Ltd.. “We’re excited to scale person engagement in Web3 by way of reward mechanisms that drive actual utility, and we stay dedicated to delivering long-term worth for international customers.”