XerpaAI, an AI-driven systematic agent, is designed to speed up the expansion of disruptive companies by empowering consumer acquisition, amplifying model affect, and maximizing distribution channels.
The title XerpaAI is impressed by Sherpa guides, probably the most skilled ethnic group aiding climbers in conquering Mount Everest. XerpaAI’s mission is to assist purchasers with disruptive improvements develop sooner by AI and social capabilities, enabling them to outperform opponents.
Operational since early 2025, XerpaAI has groups in Silicon Valley, Tokyo, and Singapore, producing secure income. This funding spherical has been totally closed, with proceeds allotted to product growth and enterprise enlargement.
Interview with Co-Founder Sean Son
- What’s XerpaAI? What issues does it remedy?
XerpaAI is an AI-driven systematic agent designed to speed up the expansion of disruptive companies by empowering consumer acquisition, amplifying market affect, and maximizing distribution channels.
The title XerpaAI attracts inspiration from Sherpa guides, the skilled ethnic group aiding climbers to summit Mount Everest. XerpaAI’s mission is to assist purchasers with disruptive improvements develop sooner by AI and social capabilities, guaranteeing they win in aggressive markets—or threat being outpaced by rivals.
Progress includes creating compelling content material, distributing it by the suitable channels, gathering suggestions, optimizing, and iterating—a steady cycle. XerpaAI productizes this course of by:
- Utilizing AI to spice up content material creation effectivity, decreasing weeks of labor to minutes.
- Leveraging a community of tens of 1000’s of KOLs/KOCs and group leaders (collectively “influencers”), intelligently matching tasks with influencers for environment friendly, high-impact distribution.
- Offering complete information suggestions to refine development methods and even inform product iterations.
- How did the concept for XerpaAI come about? Why pursue this venture?
Ans:
(1) Robust, clear demand: As serial entrepreneurs, we perceive the mantra “continue to grow or die.” In each funding spherical, 30%-50% of our budgets went to development, but many actions supplied poor ROI. Extremely modern merchandise, specifically, require market training by social relationships and person-to-person advocacy, which is time- and cost-intensive.
(2) Large market alternative: Information exhibits that for U.S. tech corporations, R&D is the biggest expense, adopted by development, accounting for 20%-30% of complete prices. For startups, this will attain 40%-50%. Globally, tech corporations spend roughly $600-1,000 billion yearly on development, totally on content material creation and distribution, excluding labor prices.
(3) Timing and experience: We’ve been exploring development methods for our personal merchandise and purchasers for years. The AI growth made it clear we might execute this imaginative and prescient extra effectively and at scale. In 2025, we included, built-in large-scale AI fashions, and consolidated disparate services. Recognizing their potential, we established operations in Japan and the U.S.
- You’ve talked about AGA—what’s this idea?
Ans: AGA stands for AI Progress Agent, with a deal with development. In contrast to advertising and marketing, which is usually creativity- and campaign-driven to spice up model consciousness and help enterprise targets (with CMOs accountable for model), development is data-driven, concentrating on consumer acquisition, retention, and market affect to instantly drive enterprise outcomes. Chief Progress Officers (CGOs) are concerned throughout the product lifecycle and accountable for outcomes.
For instance, in content material creation, advertising and marketing prioritizes creativity, whereas development considers aggressive benchmarking, market tendencies, and relevance. In distribution, development makes use of data-driven, full-funnel matching to optimize conversion charges. We perceive development’s vital position in new companies and consider development groups will more and more change conventional advertising and marketing groups. This led us to pioneer the AI Progress Agent idea.
- Does XerpaAI have any benchmark opponents? What competitors do you face?
Ans: XerpaAI benchmarks in opposition to AppLovin, a Silicon Valley cell tech firm based in 2012, which helps cell app builders develop and monetize. Now valued at $150 billion, AppLovin was a “Sherpa information” for the cell web period, driving mass adoption.
XerpaAI is the Sherpa information for the AI period, with a deal with social and AI capabilities—a next-generation, distinct model of AppLovin. In a number of years, as AI permeates every little thing, XerpaAI goals to steer this shift. Given the market’s dimension and readability, many startups will pursue related targets, making them our opponents.
- Why is your workforce the suitable one to execute this venture?
Ans: This can be a pure evolution for us. We excel at development, notably utilizing social relationships and AI instruments. My co-founder and I’ve pushed development for merchandise with over 100 million customers and supported over 100 tasks for greater than eight years. These experiences can now be productized by AI, scaling effectivity and affect for extra tasks.
- Who’re XerpaAI’s main purchasers, now and sooner or later?
Ans: At the moment, 80% of our purchasers are from the blockchain business, and 20% are from common AI startups, with a portion of our income in digital belongings. Subjectively, we consider blockchain and AI will rework the web and tech industries, surpassing the affect of cell web—and their “Sherpas” will develop alongside them. Objectively, each industries are in early phases, requiring market training. Our product excels for modern merchandise and industries needing training, because it leverages person-to-person advocacy and socialization, past easy promoting.
Sooner or later, we’ll serve all modern industries requiring market training, throughout numerous firm sizes and phases. Moreover, KOLs/KOCs and group leaders in social ecosystems are key purchasers, benefiting from our platform to monetize and interact their audiences.
- XerpaAI introduced a $6 million funding spherical. What’s your relationship with UFLY Capital? Any future financing or capital market plans?
Ans: The funding has been totally obtained and can primarily help product growth and promotion. UFLY Capital is a dynamic funding and incubation fund led by seasoned entrepreneurs, backing many promising tasks. I’m a major LP in UFLY Capital, and our substantial self-investment displays our confidence in XerpaAI. This sizable funding additionally required help from different LPs and GPs, making it a collective vote of confidence.
With present consumer assets and quickly rising income, we count on to realize optimistic money circulate quickly. We anticipate a possible personal funding spherical in 2026. If situations are favorable, an IPO could also be thought of sooner or later.
- XerpaAI interacts often with UXLINK. What’s your relationship with them?
Ans: Legally, there isn’t any relationship; XerpaAI is an impartial firm. Nonetheless, our companies are carefully aligned. UXLINK is a social infrastructure and ecosystem supporting blockchain venture development, whereas XerpaAI is an utility inside its ecosystem. UXLINK is a key consumer, and lots of tasks in its ecosystem are additionally XerpaAI purchasers. XerpaAI, in flip, is a crucial contributor to UXLINK’s ecosystem.
That is just like how Circle’s stablecoin initially launched inside Ethereum’s ecosystem, with shut collaboration from Coinbase. As an utility (XerpaAI) and infrastructure (UXLINK) with shared missions to drive development, we complement one another, enabling shut workforce collaboration and complete help from UXLINK.
- What’s your present workforce construction, and what are your future plans?
Ans: Our full-time workforce is lean, as AI tasks don’t require giant headcounts, and we use AI instruments extensively to spice up effectivity. The core workforce is primarily in Tokyo, with extra members in Singapore and Silicon Valley. As our enterprise and product develop quickly, we plan to develop gross sales, compliance, and finance capabilities, and add extra workers in Silicon Valley.
Concurrently, we’re constructing a group to harness collective energy and drive additional development.
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