Steak ‘n Shake, a outstanding U.S. fast-food chain, has reported a notable 10.7% quarter-on-quarter enhance in same-store gross sales for Q2, a efficiency the corporate credit to its current adoption of Bitcoin funds.
The corporate started accepting Bitcoin as cost on Might 16 in any respect places the place permitted by legislation, together with shops in the US, France, Monaco, and Spain.
In a press release on X, Steak ‘n Shake applauded the Bitcoin group, stating that “Bitcoin has been a sport changer” and thanked Bitcoiners for his or her help for the reason that rollout started.
Outpacing trade rivals
In response to Restaurant Enterprise Journal’s editor-in-chief, Jonathan Maze, Steak ‘n Shake’s gross sales development led the U.S. quick meals sector, with opponents akin to McDonald’s and Domino’s displaying a lot decrease and even adverse development for a similar interval.
The corporate’s transfer to just accept Bitcoin has made digital funds accessible to greater than 100 million clients globally.
Chief Working Officer Dan Edwards shared on the Bitcoin 2025 convention that the change to Bitcoin decreased cost processing charges by 50%.
Edwards emphasised the advantages for all events:
“Which means Bitcoin is a win for the client, it’s a win for us because the service provider, and it’s a win for you within the Bitcoin group.”
He additionally famous that Steak ‘n Shake accounted for 0.2% of all Bitcoin transactions on its opening day for Bitcoin funds.
Retailer closures and future outlook
Regardless of the current optimistic gross sales momentum, the variety of Steak ‘n Shake shops within the U.S. has declined from a peak of 628 in 2018 to 397 as of Might 2025, with Florida internet hosting the biggest share.
The corporate’s expertise means that service provider Bitcoin funds stay viable within the U.S., at the same time as Bitcoin is primarily used as an funding asset domestically.
As Bitcoin adoption for funds grows, Steak ‘n Shake’s outcomes might encourage different retailers to contemplate comparable strikes.