Seoul, South Korea, September twenty second, 2025, Chainwire
nPLUG will let followers legally remix movie, music, and leisure IP utilizing Story’s programmable licensing infrastructure.
The Story Basis has entered right into a strategic collaboration with Barunson, the acclaimed studio in movie and drama behind Parasite, identified for spearheading the cultural content material ecosystem by creating Asia’s solely 340 billion KRW Okay-content funding fund. Along with its Web3 arm Nproject, they may launch nPLUG, a first-of-its-kind remixing platform for cultural IP.
Korean storytellers have captured the world’s creativeness. Parasite gained Finest Image on the Oscars. Squid Sport turned Netflix’s most-watched present. Child Shark is a world phenomenon. However behind this success lies a structural downside: creators not often retain possession or share within the long-term upside. Platforms like Netflix personal the IP. Studios function on skinny margins. Whilst Korean content material goes international, the worth flows elsewhere.
This partnership represents a brand new mannequin, one the place creators retain their IP, increase capital instantly from followers, and unlock new methods to monetize by way of tokenization.
Via this partnership, Barunson will construct a construction that permits its flagship IP property to be remixed, re-created, and revenue-shared on the blockchain. It’s already working to port key IPs to the Nproject platform, bringing them onchain through Story. This creates new alternatives for Okay-content to evolve from a consumable product right into a participatory, expandable asset within the international market.
Introducing nPLUG
Set to launch in This fall 2025, nPLUG would be the first platform to embed programmable licensing instantly into short-form media content material. Working natively on Story, the world’s first Layer-1 blockchain purpose-built for IP, nPLUG will permit followers, editors, and creators to legally remix licensed IP into new shortform movies.
Customers can mint remixes as onchain property with embedded licensing phrases, automated royalty splits, and trackable attribution. Good contracts will deal with provenance, implement permissions, and unlock new monetization channels for each unique rights-holders and remix creators.
Creators will have the ability to freely produce and submit by-product works based mostly on unique IPs, and revenues generated by way of advertisements or in-app purchases (IAP) will likely be mechanically shared with the unique IP house owners.
Backed by Barunson’s cultural legacy, it’s one among Korea’s most iconic movie studios, having produced internationally acclaimed works comparable to:
- Parasite – First foreign-language movie to win Finest Image on the Academy Awards
- Mom, Inside Males, The Age of Shadows, Cobweb – Cult and demanding hits throughout genres
With this observe report, Barunson is uniquely positioned to carry world-renowned, remixable IP onchain, beginning with nPLUG because the gateway to a programmable content material ecosystem.
Till now, remixing IP legally has been practically not possible. nPLUG, constructed by Nproject, modifications that by introducing a brand new mannequin for artistic freedom and honest compensation with:
- Actual-time licensing of IP for fan remixes
- Clear royalty flows for IP holders
- International entry to iconic Korean IP as remixable digital property
With over $12B in annual exports throughout Okay-content and one of many world’s most engaged fan economies, Korea’s leisure business is primed to guide the shift towards a decentralized artistic financial system. To speed up adoption, Barunson, Story, and Nproject plan to advance blockchain-based IP monetization fashions and can launch an IP funding fund throughout the 12 months.
nPLUG positions Korea on the forefront of a world motion to show cultural IP into programmable capital. This implies creators can license their IP legally and flexibly, permitting followers and new creators to remix, adapt, and increase tales with out relinquishing possession. It’s the muse for a extra equitable artistic financial system the place IP worth compounds over time and stays with those that imagined it.
Seung-yoon “SY” Lee, Co-founder & CEO, Story Protocol:
“Korean storytellers have confirmed they will seize the world’s creativeness, simply take a look at Parasite, Squid Sport, or Child Shark. However the enterprise mannequin behind these successes is damaged. Platforms seize the upside, whereas the creators who constructed these worlds are handled like work-for-hire.
Story’s programmable IP infrastructure modifications this. It allows creators and studios to maintain possession, increase capital instantly from their followers, and switch their tales into globally investable franchises.
Shin-Beom Kang, CEO, Barunson:
“Barunson has been on the forefront of Korea’s cultural content material business, producing and growing a variety of works throughout movie, drama, metaverse, gaming, and reside efficiency. This collaboration with Story and Nproject marks a pivotal step towards constructing a clear and honest IP ecosystem powered by international fandom, and we’re dedicated to advancing Korea’s content material business into the next-generation, blockchain-based IP financial system.”
About Story
Story is a Layer-1 blockchain purpose-built to make mental property programmable. Backed by $136 million from a16z, Polychain, and Samsung Ventures, Story launched its mainnet in early 2025 and has shortly turn into a number one infrastructure for tokenized IP.The community allows creators, builders, enterprises, and AI labs to register content material as on-chain property with embedded rights—turning media, knowledge, and AI-generated works into legally enforceable digital property. As the muse for IP’s evolution into an internet-native asset class, Story powers a extra open, equitable, and composable artistic financial system.
Contact
Head of Communications
HV
Story Basis
[email protected]