Singapore, Singapore, September thirtieth, 2025, Chainwire
SINGAPORE, Sept. 30, 2025 – The Sandbox, a number one gaming and immersive expertise platform and a subsidiary of Animoca Manufacturers, immediately shared its future imaginative and prescient for the corporate. In a message authored by CEO Robby Yung, the corporate outlined how it’s positioning itself on the intersection of AI, Web3, and cellular to increase its platform and empower creators globally.
“For the reason that launch of our authentic cellular sport in 2012, The Sandbox has centered on creators,” stated Robby Yung, CEO of The Sandbox. “In 2020, The Sandbox developed from a standard 2D, singleplayer sport into an immersive, 3D multiplayer platform powered by rising blockchain applied sciences that enabled true digital possession and monetization for our creators.”
Over the previous 5 years, The Sandbox has grown to incorporate over 400 main model companions, greater than 400,000 creators, and over 8 million customers. Its $SAND token has constantly ranked among the many prime 5 gaming tokens, solidifying The Sandbox as probably the most outstanding Web3 tasks.
“Whereas the broader business has confronted headwinds, we now have saved constructing with our most up-to-date seasons reaching all-time highs in each participant quantity and engagement,” Yung stated. “However it’s nonetheless not sufficient and we all know there may be extra work to be completed. We consider that we’re as soon as once more at first of a brand new technological wave marked by the convergence of Web3 and AI that may change the creator established order, and we’re decided to place The Sandbox at its forefront.”
New AI Initiatives
The Sandbox is investing closely in AI throughout two dimensions: operational effectivity and user-facing creation.
On the operations facet, the corporate is utilizing each present AI instruments and growing its personal to drive effectivity in capabilities starting from agentic coding to cheat detection and buyer help.
On the creation facet, The Sandbox sees AI as a transformative pressure.
“Immersive content material creation at scale, whether or not video games or different types of experiences, has continued to be constrained by time, skillset, and price,” Yung famous. “We now have made vital progress in addressing this by way of our no-code creation instruments (VoxEdit, Sport Maker), however AI will revolutionize this house and we plan to steer the cost.”
The corporate has begun coaching customized AI fashions for asset technology and is actively engaged on user-facing generative AI instruments, leveraging its in depth library of 1.7 million property, a whole lot of sport templates, and its world neighborhood of over 400,000 creators.
Moreover, The Sandbox introduced a partnership with Rosebud AI, the fast-growing vibe-coded video games platform. This partnership will enable creators to be whitelisted to vibe code video games utilizing customized templates and property from The Sandbox. Extra particulars will likely be shared quickly.
New Web3 Initiatives
The Sandbox can also be increasing its Web3 infrastructure to assist creators succeed past content material creation.
“Whereas we now have seen the creation of 1000’s of fantastic video games and immersive experiences on our platform, the most important problem for creators fairly often happens post-creation within the type of distribution, engagement, and monetization. This drawback exists not solely in The Sandbox but in addition in lots of different content material creation ecosystems, together with widespread conventional platforms. We consider Web3 infrastructure is uniquely suited to handle these challenges. With blockchain being a core a part of our DNA at The Sandbox, we really feel this provides us a big benefit, and we’re actively investing within the growth of latest Web3 infrastructure that may help creators past content material creation itself,” Yung stated.
The primary main funding is SANDchain, developed by The SANDChain Basis with help from The Sandbox. This devoted cross-platform layer permits creators to bridge engagement into possession and rewards. SANDchain was formally unveiled immediately at TOKEN2049 in Singapore, with its Testnet set to launch on October 14.
The second initiative facilities on monetization. By supplementing SANDchain’s engagement layer with an financial layer based mostly on Web Capital Markets (ICMs), The Sandbox goals to supply creators with versatile, dynamic monetization choices. “The place the monetization frameworks of conventional creator platforms are usually inflexible and really limiting, we see a possibility for token bonding curve mechanics to supply one thing far more dynamic in an effort to maximize creators’ alternatives to monetize their present work,” Yung defined.
This primary-of-its-kind platform is beneath lively growth and is predicted to launch by the tip of the yr, with an early entry waitlist to comply with within the coming weeks.
Cellular
Cellular has at all times been central to The Sandbox’s DNA.
“13 years in the past, The Sandbox was born on cellular. Launching on cellular has at all times been on the roadmap, because of its unparalleled accessibility and attain,” Yung stated.
The Sandbox is actively growing a number of cellular ideas. The primary is at the moment being playtested internally, with a bigger closed playtest for neighborhood members deliberate subsequent. “We totally count on cellular to be a giant a part of our future and are excited to proceed progressing our present concepts with the tip aim of bringing a number of of them to market,” Yung added.
$SAND
The $SAND token continues to function the transactional spine of The Sandbox ecosystem. Every of the brand new initiatives introduced additional builds upon the monetary rails of $SAND, accruing extra utility and worth as The Sandbox ecosystem expands. “$SAND holders are the nodes of our community, and we additionally plan to supply extra direct revolutionary initiatives and packages centered on producing advantages for our holders,” Yung stated.
The Highway Forward
Wanting ahead, The Sandbox is evident about its focus: leveraging AI to rework content material creation, constructing Web3 infrastructure to help creators. The corporate not too long ago restructured itself to make sure groups are aligned with these priorities and to make the most of AI-driven operational help.
“As we progress, we stay totally dedicated to constructing and enhancing The Sandbox,” Yung stated. “We may even be centering our LiveOps technique across the success of our seasons format, growing the frequency and consistency of main platform occasions to supply our creator and participant base with extra alternatives for engagement. The Sandbox’s digital property, together with LANDs, all NFT collections, and varied ecosystem property stay unchanged. Alpha Season 6 is now stay in The Sandbox together with new manufacturers, experiences, gameplay, options, and extra. We hope to see you there.”
From its origins as a 2D cellular sport to turning into a 3D multiplayer immersive platform, The Sandbox is making ready for the following chapter.
“We stay centered on constructing the most effective instruments for creators to create and the most effective ecosystem to help them,” Yung concluded. “The Sandbox 3.0. We’re deeply appreciative of the various who’ve been on this journey with us and hope you’ll be part of for the one forward.”
Extra info on The Sandbox 3.0 Imaginative and prescient is accessible at The Sandbox weblog.
The Sandbox is accessible free of charge on Home windows and Mac computer systems by way of sandbox.sport.
Comply with or be part of within the dialog by way of The Sandbox Discord, X, and Instagram.
About The Sandbox
The Sandbox, a subsidiary of Animoca Manufacturers, is an immersive platform by which customers play, create, and monetize distinctive experiences alongside their favourite manufacturers, IPs, and celebrities throughout gaming, leisure, music, artwork, and extra. The Sandbox leverages web3 applied sciences to completely allow end-user creation and creator economies, disrupting present platforms by offering each gamers and creators with true possession of their property, creations, and rewards as non-fungible tokens (NFTs). Over 400 companions have joined The Sandbox, together with Warner Music Group, Gucci, Ubisoft, Paris Hilton, Jurassic World, The Strolling Lifeless, Snoop Dogg, Assault on Titan, Lacoste, Steve Aoki, The Smurfs, and lots of extra. The Sandbox has been named a TIME100 Most Influential Firm by TIME Journal.
For extra info, please go to www.sandbox.sport and comply with common updates on X, Medium, and Discord.
Contact
Senior Vice President
Chase Colasonno
47 Communications on Behalf of The Sandbox
[email protected]