Wall Road financial institution JPMorgan (JPM) upgraded Coinbase (COIN) to “obese” from “impartial” and raised its value goal to $404, citing new monetization alternatives and lowered dangers that make the crypto change seem extra engaging in comparison with its friends.
The shares had been about 4% larger in early buying and selling, round $332.
The financial institution highlighted two key catalysts: a possible Base token and enhanced USDC payouts.
JPMorgan analysts mentioned that Coinbase is exploring a token for Base, its Layer 2 blockchain launched in August 2023, which has grown into one of many largest within the ecosystem.
A token may enable Coinbase to seize extra of Base’s development, with the financial institution estimating a attainable $12 billion to $34 billion market cap and as much as $12 billion in worth accruing to Coinbase. The transfer, JPMorgan mentioned, may spur improvement, group participation and long-term infrastructure development.
The financial institution’s analysts additionally famous Coinbase’s efforts to raised monetize USDC by providing yields to clients by way of its Coinbase One subscription service. By segmenting customers and providing 4% returns to subscribers, Coinbase may add about $1 per share in annual earnings, JPMorgan mentioned.
Whereas competitors from decentralized exchanges (DEXs) stays a danger, the analysts mentioned market share between DEXs and centralized exchanges has stabilized. It added that Coinbase’s built-in mannequin, spanning brokerage, market making, change and custody, ought to assist maintain profitability even when charges decline.
JPMorgan valued Coinbase at 50 instances projected 2027 earnings, factoring in $4 billion from a possible Base token, and set a December 2026 value goal of $404.
Learn extra: Coinbase Opens Amex Card With As much as 4% Again in BTC for U.S. Coinbase One Members

