Victoria, Seychelles, Nov. 7, 2025: Bitget, the world’s largest Common Alternate (UEX), has strengthened its management in world model narrative and consumer engagement technique with the appointment of Ignacio Aguirre Franco as its new Chief Advertising and marketing Officer (CMO).
Ignacio brings over fifteen years of expertise throughout know-how, fintech, and blockchain, with a profession that bridges engineering and advertising. Earlier than becoming a member of Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Financial institution, the place he helped scale world merchandise, strengthen market positioning, and drive consumer progress. A self-described builder at coronary heart, Ignacio combines an engineer’s analytical thoughts with a marketer’s storytelling aptitude, translating complicated know-how into clear, compelling messages that resonate throughout cultures.
At Bitget, Ignacio’s mission is to advance the corporate’s Common Alternate (UEX) imaginative and prescient, bridging CeFi, DeFi, and TradFi into an simply accessible ecosystem for customers of all ranges. He’ll lead the model’s world advertising initiatives, with a deal with increasing consumer engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key modern merchandise, together with Onchain, GetAgent, and Inventory Futures. His method emphasizes simplifying complicated and technical merchandise and injecting creativity, whereas positioning Bitget as each a monetary and cultural platform for the following technology of customers.
“The core of any nice tech is predicated on its entry and the better alternatives it brings to disrupt. For too lengthy, finance has been a fractured panorama; my mission at Bitget is to dismantle these outdated boundaries,” stated Ignacio Aguirre Franco, CMO at Bitget.
“I’ll make sure the story of the UEX, the blueprint for the way forward for finance, resonates with billions of individuals throughout the globe, making safe entry to crypto and RWA a actuality for each particular person,” he added.
Ignacio’s arrival follows Bitget’s latest transition to a brand new period of the Common Alternate aimed toward deepening Bitget’s world affect and reinforcing its fame for innovation, safety, and belief. With a aim to succeed in 150 million customers by 2026 and a rising variety of cross-market buying and selling options, Bitget continues to construct towards its long-term imaginative and prescient of economic inclusivity.
“Ignacio brings a mixture of technical fluency and artistic imaginative and prescient, and it aligns completely with our mission. His path will affect how we hyperlink innovation, tradition, and neighborhood globally as Bitget develops into a real Common Alternate,” stated Gracy Chen, CEO of Bitget, in a press release welcoming Ignacio’s appointment.
As Bitget celebrates its seventh yr by broadening its cultural attain by world partnerships with icons similar to LALIGA, MotoGP, and the UNTOLD Competition, Ignacio’s appointment signifies Bitget’s dedication to bridging the realms of know-how and humanity, bringing individuals nearer to a free monetary future.
Learn Ignacio’s full CMO letter right here.
About Bitget
Established in 2018, Bitget is the world’s largest Common Alternate (UEX), serving over 120 million customers with entry to hundreds of thousands of crypto tokens, tokenized shares, ETFs, and different real-world property on a single platform. The ecosystem is dedicated to serving to customers commerce smarter with its AI-powered buying and selling instruments, interoperability throughout tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider entry to real-world property. On the decentralized aspect, Bitget Pockets runs because the main non-custodial crypto pockets supporting 130+ blockchains and hundreds of thousands of tokens. It provides multi-chain buying and selling, staking, funds, and direct entry to twenty,000+ DApps, with superior swaps and market insights constructed into the platform.
Bitget is driving crypto adoption by strategic partnerships, similar to its position because the Official Crypto Accomplice of the World’s Prime Soccer League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its world impression technique, Bitget has joined fingers with UNICEF to assist blockchain training for 1.1 million individuals by 2027. On this planet of motorsports, Bitget is the unique cryptocurrency alternate accomplice of MotoGP™, one of many world’s most thrilling championships.
For extra data, go to: Web site | Twitter | Telegram | LinkedIn | Discord | Bitget Pockets
Threat Warning: Digital asset costs are topic to fluctuation and will expertise important volatility. Buyers are suggested to solely allocate funds they’ll afford to lose. The worth of any funding could also be impacted, and there’s a chance that monetary goals might not be met, nor the principal funding recovered. Impartial monetary recommendation ought to at all times be sought, and private monetary expertise and standing fastidiously thought-about. Previous efficiency isn’t a dependable indicator of future outcomes. Bitget accepts no legal responsibility for any potential losses incurred. Nothing contained herein ought to be construed as monetary recommendation. For additional data, please discuss with our Phrases of Use.