Yi He, who was named Binance co-CEO on Wednesday, provided blunt recommendation for girls navigating the company world: drop the soft-skill crutches and construct simple experience.
Chatting with reporters in Dubai simply hours after her appointment was introduced at Binance Blockchain Week, Yi He mirrored on what it takes for girls to reach male-dominated industries.
Skilled Excellence Over Gender Benefits
Her message minimize in opposition to standard knowledge about leveraging “female” strengths—and resonated with a profession that took her from a rural village in Sichuan province to the highest of the world’s largest crypto trade.
“The largest barrier for girls isn’t which business they’re in—it’s the psychological ceiling they set for themselves,” Yi He mentioned.
She cautioned in opposition to over-relying on perceived gender benefits comparable to communication abilities or likability.
“Once you lean on these delicate abilities, folks respect your attraction reasonably than your experience. That finally undermines your skilled credibility.”
Her message was unequivocal: in enterprise competitors, being feminine earns no leniency.
“It’s white knife in, pink knife out,” she mentioned, utilizing a Chinese language idiom for brutal competitors. “No one slows down since you’re a girl. If something, the assaults may be harsher.”
The important thing, she emphasised, is to change into the very best in your area—whether or not in advertising, development, or content material—in order that colleagues and opponents alike respect your skilled functionality above all else.
A Constant Message on Feminine Management
Yi He’s remarks echo views she has expressed earlier than. In a 2023 interview, she urged ladies to “overlook your gender” and focus as an alternative on turning into good enterprise leaders. “Don’t give attention to the truth that you’re a girl in a person’s world,” she mentioned. “By no means set a restrict on your self.”
Later that yr, in one other interview, she attributed the underrepresentation of girls in management to societal expectations that discourage them from pursuing high positions. “Many ladies don’t converse out or pursue management positions as a result of they weren’t inspired to take action by their households, colleges, or pals,” she mentioned on the time.
Her recommendation then, as now, centered on seizing alternatives proactively. “Ladies in tech or different new industries may be bolder and take extra dangers,” she famous. “They’ll by no means know what they’ll do until they soar into it.”
Twin Management for Binance’s Subsequent Chapter
Yi He’s appointment as co-CEO was introduced by Richard Teng throughout his keynote at Binance Blockchain Week, the place the co-CEOs outlined an bold roadmap for the trade. The twin management construction pairs Yi He’s product innovation experience with Teng’s background in regulated monetary markets.
Teng known as her promotion “a pure development,” highlighting her position in shaping Binance’s user-first tradition since its 2017 founding. The trade now approaches 300 million customers and has set a goal of 1 billion.
When requested concerning the potential affect of the founder and her accomplice in a long-term relationship, Changpeng Zhao, Yi He drew a transparent line:
“My private life is impartial from my skilled life. My achievements and capabilities as cofounder are sometimes neglected with my private life in query. Binance has almost 300 million customers who belief us for upholding our core values—taking care of their pursuits, protections, and 1:1 backing for each person asset.”
The trade now approaches 300 million customers and has set a long-term goal of 1 billion. Teng mentioned Binance goals to change into a “Tremendous App” bridging centralized and decentralized finance. The corporate can also be deepening partnerships with main establishments, together with BlackRock and Franklin Templeton. On the compliance entrance, Binance blocked almost $7 billion in potential scams in 2025. It continues to pursue regulatory approvals worldwide.
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