Bitcoin noticed much less on-line chatter and search curiosity in 2025 in comparison with the 12 months earlier than, regardless of a rollercoaster 12 months that noticed Bitcoin publish new all-time highs earlier than a significant market crash.
5-year worldwide search knowledge on Google Tendencies reveals that after US President Donald Trump’s election victory in November 2024, which spiked searches for “Bitcoin,” search quantity began trending downward within the following 12 months, with simply two modest uplifts seen within the second half of 2025.
Google Tendencies knowledge reveals the relative reputation of search phrases over time.
Bitcoin cypherpunk Jameson Lopp on Tuesday additionally cited knowledge from Bitcoiner and social media entrepreneur Jean-Christophe Gatuingt displaying that X posts containing the phrase “Bitcoin” fell 32% in 2025 to 96 million.
The information reveals the quantity of Bitcoin posts on X peaked in January when US President Donald Trump was inaugurated, and former Silk Street founder Ross Ulbricht was pardoned, whereas one other peak adopted in March when the Trump administration established a Strategic Bitcoin Reserve.
However since then, except for the fifteenth anniversary of Bitcoin Pizza Day and Bitcoin (BTC) reaching $120,000, curiosity has slowly trended downward.
Bitcoin posts have been additionally comparatively low in early October, whilst a bull run appeared on the playing cards, with Bitcoin setting a brand new all-time excessive of $126,080 earlier than the Oct. 10 market crash noticed over $19 billion value of leveraged crypto positions worn out.
Bitcoin thought-leaders have been nonetheless bull posting
Whereas the variety of Bitcoin X posts fell in 2025, a few of the most influential Bitcoin advocates continued to publish all year long.
Information from Bitcoin media intelligence platform Notion reveals Technique chair Michael Saylor made 1,268 X posts about Bitcoin, 97% of which have been optimistic or impartial.
Blockstream CEO Adam Again posted about Bitcoin over 11,450 occasions, with exercise spiking during times of heightened Bitcoin FUD (Worry, Doubt and Uncertainty), together with within the third quarter when quantum computing fears peaked.
In the meantime, Human Rights Basis chief technique officer Alex Gladstein had 23% of his 9,445 Bitcoin-related X posts labeled as optimistic, largely tied to information linking Bitcoin to non-public and monetary freedom.
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Crypto sentiment continues to run low in 2026
A chart from crypto analytics platform Santiment on Thursday discovered that social media commentary towards Bitcoin “turned increasingly more bearish” between Jan. 12 and 15, although Bitcoin rallied from $90,320 to $97,540 throughout that point.
The Crypto Worry & Greed Index paints the same image, having principally been within the “worry” and “excessive worry” zones to this point in 2026, whilst Bitcoin’s value rose.
Nevertheless, knowledge from blockchain intelligence platform CryptoQuant reveals that whereas detrimental sentiment continues to be robust, the 30-day Bitcoin Worry & Greed transferring common (MA) crossed the 90-day MA, a optimistic indicator for value as bettering short-term confidence begins to outpace longer-term market warning.
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