Crypto.com CEO Kris Marszalek has formally launched his new web site ai.com to the general public, permitting customers to create private AI brokers that may carry out on a regular basis duties on their behalf.Brayden Lindrea
The ai.com business aired throughout Tremendous Bowl 60 on NBC on Monday, a sporting occasion that pulls in over 100 million viewers a 12 months, selling the beta launch of the AI platform.
For now, customers can register their ai.com username handles however should then wait in a queue to have their non-public, customized AI brokers spun up.

Marszalek mentioned the AI brokers can carry out all the pieces from managing emails and scheduling conferences to canceling subscriptions, finishing purchasing duties, and planning journeys.
Marszalek mentioned his mission with ai.com is to speed up synthetic basic intelligence “by constructing a decentralized community of autonomous, self-improving AI brokers that carry out real-world duties for the nice of humanity.”
ChatGPT creator OpenAI launched an enterprise-focused AI agent platform, Frontier, final week, whereas software program engineer Peter Steinberger launched AI agent OpenClaw in November 2025, which gained recognition in January.
Marszalek mentioned he purchased the AI-themed area in April fion — mentioned to be the most important publicly disclosed area sale in historical past — and has since constructed a staff to convey the product to market.
Pseudonymous crypto and AI researcher 0xSammy mentioned the transfer resembles how Marszalek scaled Crypto.com to over 150 million prospects by shopping for a preferred area and investing closely in advertising and marketing:
“Some of the recognisable URLs on the web + 128M eyeballs + a Tremendous Bowl advert = the largest single-day area launch in historical past?”

Marszalek mentioned ai.com noticed “insane site visitors” within the first few hours of launching, which briefly prompted the web site to crash earlier than coming again on-line.

Supply: AI.com
Tech heavyweights additionally ran AI adverts
Google ran a 60-second Gemini AI commercial throughout Tremendous Bowl 60, whereas Anthropic additionally ran a business selling its Claude chatbot.
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Amazon additionally ran a business showcasing its Alexa AI product, whereas Meta marketed Oakley-branded AI glasses.
These tech corporations reportedly paid round $8 million to run 30-second ads throughout the Tremendous Bowl.
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