Coinbase’s TV spot on the Tremendous Bowl divided opinion on-line, however the crypto trade says conversations about it have been the purpose.
Four years after its viral QR code advertisement, crypto exchange Coinbase has returned to the Super Bowl, this time betting on a Backstreet Boys karaoke-inspired ad.
Coinbase’s one-minute TV spot during the most-watched sporting event in the US was mostly text animation that flashed the lyrics to the Backstreet Boys’ 1997 hit “Everybody (Backstreet’s Back).”
Coinbase marketing chief Catherine Ferdon said in a statement that the ad aimed to “bring people together for a shared experience that highlights how the crypto community has grown.”
It’s Coinbase’s first advert spot on the Tremendous Bowl since 2022, when it debuted with a 60-second business that includes a color-changing QR code that bounced across the display just like a DVD screensaver.
The QR code advert directed to a hyperlink providing $15 in Bitcoin (BTC) for many who signed as much as Coinbase, which was so standard that it crashed the web site and reportedly noticed 20 million hits in a single minute.
Newest advert divides, however meaning it labored, says Coinbase
Coinbase’s newest Tremendous Bowl advert garnered divided opinions on-line, with some X customers saying the business elicited jeers as crypto has misplaced its lustre amid a market crash and its ties to the Trump administration, whereas others praised it for being easy and memorable.
“In the event you’re speaking about it, it labored,” Coinbase posted to X in response to a person who stated the corporate’s advert was “horrible.”
Others on-line additionally piled onto the advert, with one X person posting “the room I’m in ERUPTED in boos once we came upon it was a Coinbase advert,” whereas Axios reporter Andrew Solender stated a room he was in “burst into groans and shouts of ‘fuck you’” after the advert aired.
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Ethereum Basis engineer Chase Wright stated that “half of the individuals on the get together I used to be at have been singing alongside and laughed when it was Coinbase,” whereas one other X person stated it was “lowkey genius,” as those that watched it “will 100% keep in mind Coinbase in the event that they ever need to purchase crypto.”
Coinbase CEO Brian Armstrong defended the advert on X, arguing that “most individuals half-watch commercials (buzzed, in a loud room, with plenty of individuals). It takes one thing distinctive to interrupt by means of.”
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