Morgan Stanley to launch spot Bitcoin, Ethereum, and Solana buying and selling on E*TRADE in 2026 by way of Zerohash partnership.
Morgan Stanley is increasing its digital asset operations and transferring deeper into retail crypto buying and selling.
The agency will enable E*TRADE shoppers to commerce Bitcoin, Ethereum, and Solana instantly inside their brokerage accounts, marking a structural shift in its wealth administration technique.
Morgan Stanley Brings Bitcoin, ETH, SOL Buying and selling to E*Commerce
Morgan Stanley plans to roll out direct spot cryptocurrency buying and selling for E*TRADE retail brokerage shoppers within the first half of 2026.
The preliminary providing will embody Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). Shoppers will have the ability to purchase and promote these belongings instantly, quite than gaining publicity solely by exchange-traded funds.
🔥MORGAN STANLEY PUSHES CRYPTO TO RETAIL
Morgan Stanley is making crypto a core wealth enterprise. Spot Bitcoin, Ethereum, and Solana buying and selling is launching on E*Commerce by way of Zero Hash.
The financial institution can also be constructing a pockets and submitting for branded spot ETFs.
Not like JPMorgan Chase and… pic.twitter.com/fStT08ReM6
— Coin Bureau (@coinbureau) February 15, 2026
This growth integrates crypto buying and selling into current brokerage infrastructure. Customers won’t want separate crypto-native platforms to execute trades.
The agency is partnering with Zerohash to handle custody, execution, and settlement, guaranteeing trades are processed inside regulated monetary methods.
The mixing strikes past earlier limitations that restricted many retail buyers to crypto-linked ETFs.
By enabling direct spot buying and selling, Morgan Stanley is increasing how digital belongings are accessed inside conventional brokerage accounts.
Retail Technique and Advisor Integration
Morgan Stanley is positioning cryptocurrency as a core element of its broader wealth administration enterprise.
The E*TRADE rollout extends entry to tens of millions of retail buyers whereas aligning with advisor-supported funding methods.
This construction permits monetary advisors to combine crypto publicity into diversified portfolios.
Earlier crypto entry on the agency targeted totally on high-net-worth shoppers inside non-public wealth channels. The 2026 launch broadens that entry and embeds buying and selling instantly into retail brokerage providers.
This marks a shift from restricted publicity merchandise towards direct asset possession.
Whereas different Wall Avenue establishments have expanded into digital belongings, Morgan Stanley’s technique facilities on retail participation and advisor integration.
The strategy blends conventional brokerage providers with digital asset buying and selling beneath one operational framework.
Associated Studying: Goldman Sachs Reveals $2.3B Crypto Publicity by way of Spot ETFs
Broader 2026 Digital Asset Roadmap
Past spot buying and selling, Morgan Stanley has outlined a number of extra digital asset initiatives for 2026.
The agency plans to introduce a proprietary digital pockets within the second half of the yr. The pockets is predicted to assist cryptocurrencies in addition to future tokenized belongings.
In January 2026, Morgan Stanley filed registration statements with the U.S. Securities and Change Fee for a spot Bitcoin Belief and a Solana Belief.
These filings point out continued growth into regulated crypto funding merchandise.
The agency can also be exploring tokenization inside non-public markets. Inside initiatives are assessing how tokenized fairness constructions may enhance settlement processes and operational effectivity.
These initiatives kind a part of a broader effort to combine blockchain-based belongings into current monetary methods whereas sustaining regulatory alignment.