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    MARA Shares Rise After Bitcoin Miner Strikes AI Knowledge Heart Deal – Decrypt
    Bitcoin

    MARA Shares Rise After Bitcoin Miner Strikes AI Knowledge Heart Deal – Decrypt

    By Crypto EditorFebruary 27, 2026No Comments3 Mins Read
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    MARA Shares Rise After Bitcoin Miner Strikes AI Knowledge Heart Deal – Decrypt

    Briefly

    • MARA will convert choose mining websites into AI-focused campuses.
    • Shares rose as a lot as 16% earlier than dipping barely in after-hours buying and selling following the announcement.
    • Analysts say MARA stays a Bitcoin proxy till leases are signed.

    MARA Holdings, one of many largest publicly traded Bitcoin miners within the U.S., mentioned Thursday it would workforce up with Starwood Property Belief to develop AI-focused information facilities, sending its shares increased in after-hours buying and selling.

    Beneath the settlement, MARA will work with Starwood to transform a portfolio of its U.S. Bitcoin mining websites, excluding these already held in third-party joint ventures, into hyperscale information heart campuses, with tasks structured on a site-by-site foundation.

    The partnership will permit the 2 to show choose Bitcoin mining websites into large-scale information facilities that would additionally serve enterprise and AI workloads, reworking “energy certainty into capability certainty,” Fred Thiel, chairman and CEO of MARA, mentioned in a press release.

    MARA closed at $8.45 on Thursday, down 1.4% in the ustrading session, earlier than inching increased to $9.62 in after-hours, a acquire of about 13.9%, in response to Google Finance information. Shares reached as excessive as $9.9 in prolonged buying and selling, up roughly 16% from the regular-session’s shut.

    MARA mentioned the partnership targets websites with low-cost energy and robust grid entry, positioning them to assist each Bitcoin mining and AI workloads.

    By pairing its energy-heavy infrastructure with Starwood’s improvement and working capabilities, the corporate goals to scale the campuses into digital infrastructure that may shift compute between mining and AI, relying on pricing and demand.

    The transfer is “strategically significant as a result of it strikes MARA from a “hashrate and Bitcoin value beta” towards “power-to-compute monetization,” Ram Kumar, core contributor at AI and blockchain infrastructure agency OpenLedger, informed Decrypt.

    “That mentioned, till there are signed hyperscale/enterprise leases with disclosed economics, MARA will nonetheless commerce primarily as a Bitcoin value proxy, as a result of mining stays the cleanest, most observable driver of near-term money flows, whereas information heart conversion is execution-heavy and timeline-dependent,” Kumar mentioned.

    Significant adjustments

    The transfer may meaningfully shift MARA’s long-term earnings profile, nevertheless it stays depending on future AI expenditure curves, Siwon Huh, researcher at crypto analytics agency 4 Pillars, informed Decrypt.

    “The dearth of quick AI income means that the short-term impression can be restricted,” he mentioned, noting that, not like Core Scientific, which secured AI contracts final yr, or TeraWulf, which has signed long-term internet hosting offers, MARA remains to be on the partnership stage and has not introduced confirmed AI tenants.

    MARA can elect to carry between 10% and 50% fairness in every three way partnership, whereas Starwood will act as managing member and lead improvement, tenant sourcing, and financing efforts.

    “With out signed tenant agreements, it’s untimely to debate a basic shift of their earnings profile,” Huh mentioned. One decisive catalyst that would come into play can be “a binding, long-term lease settlement with a hyperscale-tier tenant,” he added.

    For MARA to generate significant AI income, its methods for GPU procurement and energy allocation have to be finalized.

    “Clear steering on the facility distribution ratio between Bitcoin mining and AI compute is crucial for traders to precisely mannequin the demand for each segments,” Huh mentioned.

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