AI Startup Says It Will Pay Folks $2,000 a Month to Masturbate—Sure, Actually – Decrypt

Joi AI says it can pay folks $2,000 a month to masturbate. Sure, you learn that proper.

The AI companion startup is hiring 10 “masturbation consultants” to check a function known as Every day Guided Masturbation, which makes use of mood-matched AI voice classes to information customers by the expertise. Contributors would doc how common use impacts stress, sleep high quality, temper, and confidence. The four-week position is open to adults 18 and older within the U.S. and the U.Ok.

“The position is actual, and we’ve had nice responses because the posting went reside,” Joi AI Head of Model and Communication Julie Levin informed Decrypt.

The itemizing describes excellent candidates as “articulate, observant, and unimaginable to blush”—individuals who can describe sensations “higher than a sommelier describes a wine.” The posting additionally guarantees versatile scheduling, and “probably the most fascinating ‘What do you do for a dwelling?’ reply at any get together.”

Joi AI is an internet platform that features AI-generated avatars, voice interactions, and personalised chat experiences constructed round companionship and intimacy. Joi AI describes the brand new guide position as structured product testing tied on to its new function.

“The position includes testing and giving suggestions on the mood-matched AI voice-guided classes, and offering suggestions on the general consumer expertise,” Levin informed Decrypt.

In response to Levin, individuals full guided classes and submit written questionnaires on to the Joi AI crew. Pattern prompts ask whether or not the voice matched the chosen temper, how immersive the session felt, and whether or not lags or pauses disrupted the expertise.

The itemizing comes as platforms together with Replika and Character.AI have constructed giant consumer bases round AI-driven relationships and conversational experiences. Joi AI operates primarily by its web site relatively than main app shops. Levin stated the corporate has greater than 1 million month-to-month energetic customers worldwide and thousands and thousands of interactions every month, however declined to reveal complete obtain figures.

In contrast to AI assistants like Alexa or Siri, designed to assist with on a regular basis duties, Joi AI operates in a smaller nook of that market centered on sexual exploration, fantasy, and digital intimacy. The corporate rebranded from EVA AI in April 2025, throughout what it described as its first Courting Stress Consciousness Day marketing campaign.

“Joi AI is concentrated on making AI companionship extra immersive, personalised, and emotionally responsive,” Levin stated. “We’re innovating options like Every day Guided Masturbation to make AI a extra intuitive a part of folks’s on a regular basis wellness routines, not only a novelty expertise.”

The hiring push additionally comes as research recommend AI companion use is changing into extra widespread amongst folks already in relationships, usually with out their associate’s data. A brand new report from the Wheatley Institute at Brigham Younger College and the Institute for Household Research discovered that amongst relationship, engaged, and married younger adults who frequently used AI romantic companions, almost 3 in 10 stated their real-life associate didn’t find out about it.

AI companion platforms are additionally dealing with rising authorized scrutiny, together with lawsuits alleging psychological hurt to minors and misleading chatbot habits. Examples embody a settled case towards Character.AI over a Florida teen’s suicide and a separate lawsuit from Pennsylvania accusing the corporate of permitting a chatbot to pose as a licensed psychiatrist.

Levin stated the hiring marketing campaign was supposed to generate dialogue in addition to recruit testers.

“It was each,” Levin stated. “We’re genuinely in search of individuals who can present considerate suggestions on this class, however the marketing campaign was additionally designed to spark dialog round how individuals are more and more utilizing AI for masturbation as a wholesome, stress-free behavior.”