Attempt Inc. CEO Matt Cole mentioned his firm is buying Bitcoin at an aggressive tempo, telling Bloomberg that the agency is shopping for “hand over fist” as costs decline.
The assertion got here as Attempt disclosed its newest acquisition: 759 BTC bought between June 15 and June 21 at a mean price of $65,850 per coin, bringing the corporate’s whole treasury to 19,864 BTC — the seventh-largest company Bitcoin place on the earth.
The corporate has constructed that place from zero in below a yr. In June alone, the corporate made three separate purchases — 759 BTC, 73 BTC at $63,646, and 32 BTC at $63,900 — as Bitcoin costs fell. An extra $185 million in Bitcoin was acquired throughout Might and late spring, together with 2,500 BTC at a mean of $74,092 and 1,109 BTC at $76,989.
Earlier than becoming a member of Attempt, Cole managed a $70 billion portfolio at CalPERS and labored with the Federal Reserve and Treasury throughout quantitative easing. He has positioned the corporate across the thesis that Bitcoin ought to operate because the hurdle fee for all capital allocation choices — which means each funding the corporate makes is benchmarked in opposition to Bitcoin’s efficiency.
The corporate reported a Q1 2026 Bitcoin yield of over 15%.
Attempt’s Semler Scientific Acquisition
In January 2026, Attempt accomplished the acquisition of Semler Scientific in an all-stock deal — the primary occasion of a publicly traded Bitcoin treasury firm buying one other publicly traded Bitcoin treasury firm. The transaction added 5,048 BTC from Semler’s stability sheet to Attempt’s holdings, pushing the mixed entity previous Tesla and Trump Media within the rankings of company Bitcoin holders.
Following the shut, Attempt paid off Semler’s legacy debt and deployed a further $29 million into Bitcoin. The corporate has indicated plans to monetize Semler’s working enterprise inside 12 months of the transaction.
Capital Applications and SATA
Attempt has introduced plans to lift as much as $4.2 billion in new capital — $2.1 billion by way of its Class A typical inventory (ASST) and $2.1 billion by way of SATA, its Variable Price Perpetual Most popular Inventory instrument. SATA is designed to provide traders publicity to Bitcoin yield by way of a structured most well-liked fairness instrument.
At launch, the product absorbed an estimated 490 BTC in a single day — a quantity that exceeded your complete world every day Bitcoin mining provide.
Attempt was the second public firm to launch a publicly traded perpetual most well-liked fairness instrument of this sort. The capital raised by way of each applications is meant to fund continued Bitcoin acquisitions.
With 19,864 BTC on its stability sheet and $4.2 billion in potential buying energy, Attempt has positioned itself as one of many extra lively institutional accumulators within the present market cycle.