Indonesia’s monetary regulator has launched certification necessities for influencers who suggest crypto and different digital monetary property, because the nation expands oversight of economic promotions on social media.
Beneath Monetary Providers Authority Regulation No. 6 of 2026, introduced Wednesday, people recommending digital property should get hold of competency certifications except they’re already topic to a separate licensing requirement.
Influencers could suggest solely digital property listed on approved exchanges, whereas any service supplier they suggest should even be licensed. Advertising and marketing campaigns have to be performed by way of regulated monetary providers companies, that are chargeable for the promotional content material, and distributed by way of their official communication channels.
Indonesia joins a rising variety of jurisdictions tightening oversight of economic influencers, additionally referred to as finfluencers, with Australia and the UK introducing broader guidelines for funding promotions and the Philippines adopting crypto-specific advertising and marketing restrictions.
Machine translated excerpt of the OJK announcement. Supply: OJK
World regulators tighten oversight of finfluencers
Australia and the UK have been among the many earlier jurisdictions to make clear how current monetary legal guidelines apply to influencers.
In March 2022, the Australian Securities and Investments Fee (ASIC) stated influencers could require a monetary providers license when their content material quantities to monetary recommendation or helps prepare transactions. It additionally warned that licensed monetary corporations could also be responsible for misconduct by influencers they have interaction with.
In 2024, the UK Monetary Conduct Authority (FCA) issued steerage saying unauthorized influencers could commit a prison offense when selling regulated monetary merchandise with out approval from an appropriately approved agency.
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On April 24, the FCA led a global “week of motion” marketing campaign focusing on unlawful finfluencers. In line with the FCA, 17 regulators participated, conducting enforcement exercise, shopper consciousness campaigns and academic applications for influencers who need to act responsibly.
The FCA stated it submitted 120 account-takedown requests overlaying 1,267 unlawful monetary ads that had reached not less than 2.3 million UK social media accounts.
In the meantime, the Philippines launched crypto-specific advertising and marketing restrictions in 2025 that cowl endorsements, sponsored materials, social media posts, podcasts, livestreams and sure paid academic content material.
Beneath the foundations, crypto asset service suppliers are required to reveal their approved third-party entrepreneurs to the Philippine Securities and Alternate Fee.
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