[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026]
NOWPayment believes the crypto trade has accepted pointless prices for too lengthy – and that companies now not must. For years, paying blockchain charges has been handled as the worth of sending crypto.
In accordance with Kate Lifshits, CEO of NOWPayments, it’s time to problem that assumption. “Why does sending crypto nonetheless really feel more durable than sending an e mail?”
The corporate’s newest zero-fee payout infrastructure replaces wallet-based transfers with immediate email-based payouts, enabling companies to remove community charges, cut back operational complexity, and automate payouts at scale.
Crypto Payouts Have Turn out to be Unnecessarily Costly
Most companies nonetheless function payout infrastructure designed round blockchain wallets. Which means amassing pockets addresses, validating networks, recovering failed transactions, paying blockchain charges, and dealing with recipient help.
At scale, these issues turn out to be one of many largest hidden operational prices for affiliate platforms, marketplaces, gaming corporations, payroll suppliers, cashback platforms, creator economies, and fintech companies.
“The market has spent years competing over who can cost much less per payout. We’re asking a extra vital query: why ought to companies pay per payout in any respect?” – Kate Lifshits NOWPayments CEO
The Trade Is Paying for Issues It No Longer Must Have
As an alternative of requesting pockets addresses, corporations merely use an e mail handle because the payout vacation spot. Recipients mechanically obtain entry to their funds, whereas companies keep away from pockets validation, blockchain affirmation delays, and transaction charges.
Advantages embrace:
- Zero community charges
- Zero service charges
- Beneath-one-second supply
- Automated onboarding
- Fewer failed payouts
- Decrease help prices
The Largest Influence Isn’t Technical
Though the discharge introduces API help, the bigger story is financial slightly than technical. Companies making 1000’s of payouts can dramatically cut back operational prices whereas simplifying finance workflows. Payouts turn out to be a development and engagement instrument as an alternative of a recurring expense.
Operational Value Mitigation Evaluation
The precise financial savings rely on payout quantity, blockchain community charges, and the cryptocurrencies getting used. Whereas some companies might save 1000’s of {dollars} yearly, organizations processing tons of of 1000’s and even thousands and thousands of payouts may cut back prices by tons of of 1000’s of {dollars} annually.
To assist companies estimate their very own potential financial savings, NOWPayments has launched a Zero-Price Crypto Payout Financial savings Calculator, permitting corporations to check their present payout prices with the potential value of switching to zero-fee email-based payouts.
Calculate your financial savings right here
“The way forward for crypto payouts will not be wallet-to-wallet. It’s person-to-person: recognized by e mail, delivered immediately and free to maneuver contained in the ecosystem. Something extra sophisticated is legacy infrastructure.” – Kate Lifshits
Constructed for Companies That Pay at Scale
The answer is designed for affiliate networks, marketplaces, gaming platforms, payroll suppliers, cashback packages, creator platforms, and fintech corporations. Companies can automate payouts globally utilizing solely an e mail handle whereas sustaining current workflows.
Conclusion
NOWPayments believes crypto payouts are coming into a brand new section. As an alternative of optimizing fee-based infrastructure, companies can remove lots of the prices and operational obstacles historically related to blockchain payouts. The query is now not the way to cut back payout prices – however whether or not these prices ought to exist in any respect.
About NOWPayments
NOWPayments is a world crypto cost gateway serving to companies simplify digital asset funds and payouts by way of enterprise-ready infrastructure. Supporting 350+ cryptocurrencies, 30+ stablecoins, and a complete suite of APIs, cost instruments, and payout options, NOWPayments permits corporations worldwide to simply accept crypto, automate payouts, and scale their cost operations with pace, flexibility, and reliability.
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