DePIN mission Puffpaw is pioneering an modern “vape-to-earn” mannequin that goals to wean people who smoke off dangerous nicotine by way of tokenized incentives—and it’s bringing its product to mainstream customers with the launch of its new NFT assortment and vapes.
“The aim is to draw extra of the actual customers,” Puffpaw’s co-founder, Reffo Tse, instructed Decrypt. “When you’re promoting to the actual people who smoke, actual shoppers, they know nothing about crypto,” he defined, including that, “We’re creating a brand new shopper expertise right here.”
The upcoming Gen2 NFT assortment will launch on Berachain, which incubated Puffpaw, and the web site of Korean vape and juice model TREATs, Puffpaw’s strategic accomplice in Korea. Billed as “most likely probably the most distinctive gross sales occasion on this multi-billion greenback trade,” the gathering consists of 30,000 NFTs, every of which comes with a Puffpaw field containing one vape and three pods.
The place the Puffpaw Genesis assortment was geared toward crypto degens, with airdrops and extra advantages for early customers, the following wave of units and NFTs targets mainstream customers with a mint worth under $100 together with delivery and customs clearance.
“It’s simply going to cowl our manufacturing value for making the vape and the delivery value, so we’re not making a revenue from promoting the product from the second batch,” Tse defined. As a substitute, the intention is to achieve a wider viewers of mainstream customers—with prospects in a position to purchase the Sensible Vape and NFT utilizing fiat foreign money, extending the advantages of Puffpaw’s “vape-to-earn” mannequin.
Vape-to-earn
Puffpaw’s novel enterprise mannequin goals to leverage monetary incentives to assist people who smoke and vapers stop nicotine.
Its Sensible Vape makes use of a tea-extract-based, nicotine-free e-liquid designed to assist customers step by step scale back and stop nicotine use. Whereas Puffpaw’s closed-pod ecosystem does embody pods with nicotine, they return fewer rewards the extra nicotine is within the pod, Tse mentioned.
“We put Bluetooth modules into every of the pods and every of the vape machines,” he defined. The system connects over Bluetooth to a cell app, which makes use of a crypto pockets to log in and authenticate the person’s Puffpaw NFT.
“We are able to use the cell app to trace and monitor and report all your smoking knowledge—the period of every puff, the timestamp of every puff, the nicotine degree, the flavour,” Tse mentioned. That info is recorded on-chain, and determines how rewards are distributed to every person. “So as so that you can maximize your monetary rewards, it’s a must to go along with the non-nicotine pot, to smoke solely inside a sure vary of every day, to have the next rarity of your NFT,” he defined.
To this point, Puffpaw has attracted a various person base, with 50% of its prospects based mostly in South Korea and Japan, with the remaining cut up between the U.S. and Europe. “Within the Web3 world, it would not matter the place you might be positioned. We’re closely specializing in particular areas as our goal markets,” Tse mentioned, including that, “We’re even doing a lot greater enterprise than infra tasks within the Korean market, as a result of this can be a actual, tangible shopper product.”
Puffpaw is working intently with “native, regional vape companions,” Tse mentioned, explaining that the agency has arrange a recycling program that sees it ship empty pods to Korea, with its vape accomplice refilling the pods and delivery its units to Korean customers. He added that the agency’s enterprise mannequin allows it to compete with established vape giants on each pricing and provide chain logistics from day one.
The intention is to reveal that whereas blockchain know-how provides advantages to finish customers, “it is the identical product; it’s the identical high quality of the vape, the identical sort of nice taste of the juice you can examine to different normal merchandise.”
“A number of younger of us, they don’t vape due to nicotine dependancy; they vape as a result of everyone else is vaping,” mentioned Tse. “So we’re offering an choice to anybody who’s a smoker, to assist them to stop nicotine.”
“There are 1.3 billion people who smoke,” he added. “If we are able to convert among the people who smoke to vaping, they usually stick with the non nicotine product, then we’re contributing to the world.”
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