- Ye is launching the YZY token, reserving 70% for himself whereas accepting it as Yeezy’s official forex.
- The undertaking mirrors Trump’s TRUMP coin, with insiders saying Ye initially wished an 80% stake.
- YZY’s launch comes amid the LIBRA scandal, elevating fears of one other celebrity-backed pump-and-dump.
Ye (previously Kanye West) is diving into crypto—however not with out controversy. Based on a number of sources, he’s gearing as much as launch a token known as YZY, designed to sidestep mainstream platforms like Shopify, which minimize ties with him over his current inflammatory feedback.
The transfer follows a sample seen with different celebrity-driven crypto launches—together with Donald Trump’s TRUMP coin, which Ye reportedly tried to duplicate. However with 70% of the provision reserved for himself, questions on equity and fan exploitation are already piling up.
YZY Token—A Managed Money Seize?
Ye’s crypto playbook appears acquainted:
- 70% of YZY is reserved for Ye—in comparison with TRUMP’s 80% insider allocation.
- Solely 10% will likely be obtainable for liquidity, with 20% for buyers.
- The token will likely be used as Yeezy’s “official forex”, accepted on his web site.
Regardless of previous statements claiming he wasn’t curious about launching a coin, Ye’s crew moved ahead anyway—initially planning the YZY sale for Thursday, then delaying it to Friday with out clarification.
CoinDesk uncovered the undertaking by way of an unsolicited e mail from Hussein Lalani, who recognized himself as Yeezy’s CFO. When pressed, he requested for an embargo on the story—however three unbiased sources confirmed its authenticity.
cryptobriefing.com
Following TRUMP’s Crypto Playbook
Ye’s curiosity in launching a token first surfaced earlier this month after he hinted at reaching out to Coinbase CEO Brian Armstrong. Days later, he claimed he wasn’t launching a coin and that “cash prey on the followers with hype.”
Now? He’s totally in.
Insiders say Ye wished 80% possession of YZY, however was negotiated right down to 70%. If the token reaches even a fraction of TRUMP’s success, his stake might be price tens of millions.
LIBRA Scandal—A Warning Signal?
YZY arrives simply because the crypto world recovers from Argentina’s LIBRA fiasco—a presidentially-endorsed token that was a pump-and-dump, triggering fraud accusations in opposition to Javier Milei.
- Movie star cash are inclined to pump onerous, then crash, leaving retail buyers burned.
- Ye’s huge insider allocation raises pink flags about liquidity dangers.
- With out actual utility, the token might be one other short-lived money seize.
For now, YZY is ready to launch—however whether or not it’s a meme-fueled moonshot or simply one other celebrity-backed exit liquidity scheme stays to be seen.