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    Inside Ripple Emails Expose Anti-Bitcoin Smear Marketing campaign
    Bitcoin

    Inside Ripple Emails Expose Anti-Bitcoin Smear Marketing campaign

    By Crypto EditorMarch 10, 2025No Comments5 Mins Read
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    Inside Ripple Emails Expose Anti-Bitcoin Smear Marketing campaign

    Trusted Editorial content material, reviewed by main business consultants and seasoned editors. Advert Disclosure

    Inside Ripple emails from 2018—submitted within the US Securities and Alternate Fee (SEC) lawsuit over alleged unregistered securities gross sales—have resurfaced. These paperwork present that Ripple executives and employees actively mentioned selling the narrative that Bitcoin is “managed by China,” a declare sometimes called “China FUD” (Concern, Uncertainty, Doubt).

    How Ripple Directed The Bitcoin “China FUD”

    One of many cited emails, labeled “4) China + Bitcoin,” comprises the next directive: “This feels much like what Brad and [Redacted] already say publicly about Bitcoin being run by China.”

    One other phase outlines a plan to provide an “insights put up” contrasting XRP with different cryptocurrencies:“ We may pitch this out as it will get a ton of play as ‘Ripple’s Response to [Redacted].’ Be aware: This appears like it will run reverse to our present promotion efforts round exchanges. As of proper now, now we have instructed all present or future exchanges that we’re not in a position to present promotion assist.”

    Along with these strategic notes, e-mail exchanges amongst Ripple employees dated July 16, 2018, counsel an in depth, ongoing dialog about how finest to border Bitcoin’s perceived centralization points. One employees member wrote: “How is the bitcoin/china story totally different than the one we’re already engaged on with [Redacted]? Are we keen to place somebody on the document now to particularly name out bitcoin and ethereum?”

    A [Redacted] staffer then proposed a gathering: “Can all of us circle up someday at the moment to debate subsequent steps?” The emails underscore that “China + Bitcoin” was an inner speaking level at Ripple, seemingly geared toward highlighting Bitcoin’s alleged vulnerabilities tied to Chinese language mining swimming pools as a way to promote XRP as “decentralized”.

    These newly surfaced emails come shortly after US President Donald Trump introduced the US Strategic Bitcoin Reserve. Notably, leaks have revealed that Ripple opposed a “Bitcoin-only” technique, lobbying for a extra diversified method that would come with XRP, Solana (SOL), and Cardano (ADA). Ripple CEO Brad Garlinghouse reportedly met with the Trump administration to advocate for broader inclusion of digital property.

    Publicly, Ripple’s lobbying efforts have been positioned as a part of a marketing campaign to form crypto-friendly laws. Nonetheless, critics assert that Ripple’s behind-the-scenes work—evidenced by the leaked emails—took on a distinctly anti-Bitcoin tone.

    Critics rapidly seized upon an October 9, 2018 tweet from Ripple CTO David “JoelKatz” Schwartz (@JoelKatz), which said: “A brand new research reveals China controls 74% of bitcoin. Does that sound decentralized to you?”
    Based on critics, this tweet carefully aligns with the July 2018 e-mail discussions, suggesting a concerted PR technique to depict Bitcoin as centralized.

    Longtime XRP skeptic Pierre Rochard, VP of Analysis at Riot Platforms, Inc., responded on X: “I don’t respect David Schwartz, Ripple, or XRP. For the previous decade their advertising and marketing technique to hype their pre-mined altcoin has been to purchase and promote anti-bitcoin disinformation whereas pretending that banks wish to use XRP (they don’t). They’ll say and do something to advance their centralized rubbish ‘expertise’ that has zero utility.”

    Rochard additionally added: “Brad Garlinghouse did his finest to smear Bitcoin as unhealthy for the atmosphere and managed by China. Disinformation. The reality gained, he misplaced.”

    Ripple’s Lengthy Historical past Of Anti-Bitcoin Advertising and marketing

    Remarkably, Ripple has a protracted historical past of attacking Bitcoin. Ripple’s co-founder and govt chairman, Chris Larsen, has been a vocal advocate for shifting Bitcoin’s consensus mechanism from Proof of Work (PoW) to Proof of Stake (PoS). In March 2022, Larsen personally funded a $5 million Greenpeace USA marketing campaign known as “Change the Code,” geared toward pressuring Bitcoin builders and distinguished business figures to change Bitcoin’s mining protocol.

    Regardless of high-profile promoting and an attention-grabbing artwork set up by Benjamin Von Wong—the “Cranium of Satoshi”—the marketing campaign backfired spectacularly. Bitcoiners embraced it as “badass,” co-opting it as a mascot. On March 25, 2023, Von Wong posted a Twitter thread admitting he’d been “incorrect” to view Bitcoin’s environmental impression as a “black-and-white difficulty.”

    After participating with Bitcoin advocates on-line, he acknowledged that mining’s power dynamics have been advanced—PoW may drive renewable adoption quite than simply hurt the planet. He shifted from advocating a code change to suggesting Bitcoiners “work throughout the system” to inexperienced the community, a notable pivot from the marketing campaign’s authentic intent. Greenpeace, nevertheless, doubled down, persevering with to tour the cranium to push its message, regardless of Von Wong’s softened rhetoric.

    At press time, BTC traded at $81,593.

    Bitcoin price
    BTC value, 1-week chart | Supply: BTCUSDT on TradingView.com

    Featured picture created with DALL.E, chart from TradingView.com

    Inside Ripple Emails Expose Anti-Bitcoin Smear Marketing campaign

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