Bitpanda, the main European platform for buying and selling cryptocurrencies and digital belongings, has introduced a brand new and vital collaboration with the ATP Tour, changing into the Official Associate of the worldwide tennis circuit. This multi-year settlement represents a basic step for the growth of the Bitpanda model on the earth of sports activities, significantly in tennis, one of the vital adopted and revered sports activities globally.
Ranging from 2025, Bitpanda would be the official associate of a few of the most prestigious ATP 500 and ATP 250 tournaments, together with these in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva. The collaboration will supply Bitpanda unprecedented visibility, reaching thousands and thousands of fans worldwide.
Bitpanda x ATP Tour: a pure synergy between viewers and platform
In accordance with Eric Demuth, CEO and co-founder of Bitpanda, this partnership represents a pure evolution for the corporate. “We already collaborate with a few of the most established tennis gamers like Alexander Zverev, Dominic Thiem, and Stan Wawrinka. Now, working along with the ATP to leverage the worldwide reputation of tennis is the following step,” said Demuth.
The viewers of the ATP Tour completely aligns with the goal of Bitpanda: sports activities fans, attentive to innovation, and on the earth of digital investments. This affinity makes the settlement significantly strategic, permitting Bitpanda to strengthen its presence in a bull market in steady development.
Bitpanda helps tennis as a part of the company id
Bitpanda is just not new to the world of sports activities. With over ten years of expertise within the digital funding sector, the corporate has constructed a strong status by collaborating with main sports activities establishments and groups. Nonetheless, this new settlement with the ATP represents a vital milestone, consolidating Bitpanda’s position as a key participant within the sports activities panorama as effectively.
Daniele Sanó, Chief Enterprise Officer of the ATP, expressed enthusiasm for the brand new collaboration:
“We’re excited to collaborate with Bitpanda. The digital asset buying and selling sector is changing into more and more related, and it’s an space we’re actively exploring. This partnership is predicated on the sturdy help that Bitpanda has already proven in the direction of tennis – each for the gamers and the occasions – and brings new vitality and concepts on the way to interact the followers.”
A chance for followers and the Bitpanda group
Along with world visibility, the partnership can even carry unique advantages for Bitpanda customers. All through the tennis season, reserved initiatives comparable to complimentary tickets, meet-and-greets with gamers, and particular content material associated to the tournaments can be obtainable. These actions will strengthen the bond between the platform and its group, providing distinctive and interesting experiences.
The settlement can be formally launched with a joint occasion on April 15 through the BMW Open by Bitpanda in Munich, marking the start of a brand new part for each organizations.
Tennis, with its world attain and loyal viewers, represents an excellent platform for progressive corporations like Bitpanda. The recognition of the ATP circuit, which attracts thousands and thousands of spectators worldwide, provides a singular alternative to advertise the tradition of digital investments and enhance consciousness of other monetary devices.
In accordance with Eric Demuth, this partnership additionally has a private worth: “I’ve been enjoying tennis since I used to be seven years outdated. The younger Eric would in all probability assume that what we’re doing at this time is actually incredible. It’s definitely not a criterion for making enterprise choices, however I nonetheless discover it pleasant.”
The settlement between Bitpanda and the ATP Tour isn’t just a advertising transfer, however displays a shared imaginative and prescient on how know-how and sports activities can collaborate to create new experiences for followers and new alternatives for corporations. In an more and more digital world, the flexibility to attach with the viewers by way of genuine and interesting channels turns into a basic aggressive benefit.
With this partnership, Bitpanda consolidates its place not solely as a pacesetter within the digital funding sector, but in addition as a strategic associate on the earth of sports activities, able to innovate and develop along with one of the vital prestigious sports activities organizations on the earth.
Conclusion: a brand new period for Bitpanda and the ATP Tour
The settlement between Bitpanda and the ATP Tour represents far more than a easy sponsorship. It’s the starting of a strategic collaboration that unites two worlds – that of digital finance and that of high-level sports activities – with the goal of providing added worth to followers, buyers, and tennis fans.
With the official launch scheduled for April 2025, this partnership guarantees to redefine the best way know-how corporations work together with the sports activities viewers, paving the best way for brand new types of engagement and innovation.