Brazilian fintech agency Meliuz has floated a plan to broaden its Bitcoin holdings and make the cryptocurrency a strategic asset on the corporate’s books.
Meliuz, which offers cashback and monetary expertise companies, is taking the plan to make Bitcoin (BTC) the first strategic asset within the agency’s treasury to shareholders in a gathering slated for Might 6, in response to a translated April 14 assertion.
The corporate stated its core enterprise will stay unchanged, however “the technology of money from operations is key to the technique of buying extra Bitcoin over time.”
If shareholders approve the measure, Bitcoin shall be adopted because the agency’s important strategic treasury asset, however it’ll additionally look to foster “the incremental technology of Bitcoin for its shareholders, whether or not via the technology of working money or via doable monetary transactions and strategic initiatives.”
Shareholders who disagree with the brand new course and held their shares earlier than April 14 can request reimbursement.
Meliuz shares leap on Bitcoin plan
Within the buying and selling session after its new Bitcoin plan was introduced, Meliuz (CASH3) jumped over 14% from 3.28 Brazilian reals ($0.56) to three.76 Brazilian reals ($0.64) on the Brazilian Inventory Trade, in response to Google Finance.
In complete, Meliuz’s share worth has spiked up over 27% within the final 5 days to three.85 Brazilian reals ($0.65).
Meliuz’s share worth has risen over 27% within the final 5 days, together with a 14% spike after its new Bitcoin plan was revealed. Supply: Google Finance
Meliuz bought Bitcoin for the primary time in March after its board of administrators accredited utilizing as much as 10% of the corporate’s money for Bitcoin, buying 45 BTC for about $4.1 million.
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The quantity of Bitcoin held on the books of publicly traded corporations rose by 16.1% within the first quarter of 2025, in response to Bitwise. Public corporations purchased round 95,431 Bitcoin over the quarter, rising the entire holdings throughout all firm’s steadiness sheets to round 688,000.
Meliuz was amongst 12 corporations that added Bitcoin to their steadiness sheets for the primary time in Q1 20025, becoming a member of the likes of video-sharing platform Rumble.
Michael Saylor’s digital asset agency, Technique, has additionally continued its long-term technique of buying extra Bitcoin with its most up-to-date April 14 buy consisting of three,459 Bitcoin purchased for $285.5 million.
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