Bitcoin Suisse to shift up to half of Swiss jobs abroad

Bitcoin Suisse, a crypto‑focused financial services provider founded in Zug in 2013, announced a restructuring that could relocate up to half of its Swiss workforce. The move targets back‑office and administrative roles as the firm expands its international wealth and asset‑management operations.

Scope of the relocation

The restructuring may affect roughly 60 of the company’s 120 positions in Switzerland. The affected functions are slated for transfer to lower‑cost hubs in Bratislava and Vietnam, where Bitcoin Suisse intends to open a new office in the coming years.

Strategic rationale

CEO Andrej Majcen cited cost efficiency as a primary driver, noting that operating the same services in the two new locations would be significantly cheaper. He emphasized that the shift is not a reaction to market weakness but part of a broader strategy to grow internationally and broaden the firm’s wealth‑management offering.

Recent expansion milestones

• June 2026: Launched a global outreach targeting institutional clients, family offices, asset managers and high‑net‑worth individuals.
• Earlier in 2026: Secured regulatory licences in Liechtenstein and Bermuda.
• July 2026: Received full regulatory approval for its Middle East subsidiary in Abu Dhabi.

Implications

The relocation underscores a trend among crypto‑service firms to optimise operational costs while pursuing global market penetration. It also highlights the importance of regulatory approvals across multiple jurisdictions as firms expand beyond their home markets.