Ripple Brings XRP Branding to University of Florida Athletic Venues

Ripple is extending its presence in collegiate sports by securing a branding partnership with the University of Florida’s athletic department. The agreement places the XRP logo prominently on the field of Ben Hill Griffin Stadium and integrates the branding across the university’s digital properties and event promotions.

On‑field Visibility

The most visible element of the partnership is the placement of the XRP logo on the playing surface of Ben Hill Griffin Stadium, the home venue for the Florida Gators football team.

Digital and Event Integration

Beyond the stadium, the XRP branding will be featured on the university’s athletics website, social media channels, and other digital assets. The logo will also appear in promotional materials for various Florida Athletics events.

Strategic Implications

This move reflects Ripple’s broader strategy to increase brand awareness among younger audiences and sports fans, leveraging the high‑visibility platform of college athletics.