Crypto news report · source clearly identified
Strategy CEO Says Cost of Capital, Not Bitcoin Price, Guided $60K BTC Sale
Phong Le explained that Strategy’s decision to sell nearly 7,000 BTC at $60,000 was driven by the firm’s cost of capital, and the firm resumed buying once prices rose above $80,000.

Strategy’s chief executive Phong Le confirmed that the firm sold almost 7,000 Bitcoin when the price hovered around $60,000. The move was not a bet against Bitcoin’s long‑term outlook but a response to the company’s internal cost‑of‑capital considerations.
Why the Sale Occurred
Le emphasized that the firm’s financing costs made holding the large BTC position unattractive at that price level. By liquidating the position, Strategy reduced exposure to capital‑related pressures.
Re‑Entry Above $80,000
After the price climbed past $80,000, Strategy began repurchasing Bitcoin, indicating that the firm remains bullish on the asset when market conditions align with its financial metrics.
Key Takeaway
The episode illustrates how institutional players may adjust holdings based on internal financial metrics rather than short‑term price movements alone.
Source & attribution
News Source
- Publisher
- Decrypt
- Original date
- September 2, 2026, 7:15 PM
- Original headline
- 'The Right Trade': Strategy CEO Has No Regrets Selling Bitcoin at $60K Before Buying Back Higher