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    Home»Markets»Bitpanda: “Within the subsequent 12 months, we intention to strengthen our place as a market chief in Europe”
    Bitpanda: “Within the subsequent 12 months, we intention to strengthen our place as a market chief in Europe”
    Markets

    Bitpanda: “Within the subsequent 12 months, we intention to strengthen our place as a market chief in Europe”

    By Crypto EditorFebruary 15, 2025No Comments8 Mins Read
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    The Cryptonomist interviewed Massimo Di Rosa, Nation Supervisor of Bitpanda for Italy to debate the change’s plans to handle the Mica regulation and extra.

    How would you describe the present second of the crypto market? Are we in a part of stable restoration, or can we nonetheless see indicators of uncertainty? 

    We have to take a step again and take a look at what has occurred within the cryptocurrency markets since final 12 months. We have now already gone by way of an enormous interval of progress, and there are a number of constructive components that may outline what is going to occur subsequent. 

    Simply final 12 months we witnessed the introduction of cryptocurrency ETFs, adoption by main establishments, and better regulatory readability in the USA because of the brand new administration and within the EU because of MiCAR.

    So, concerning cryptocurrencies, I imagine we’re clearly in a bull second. Nonetheless, we should bear in mind the truth that the worldwide economic system is dealing with a interval of uncertainty, and this impacts all asset lessons. 

    This era of market uncertainty has highlighted the resilience of cryptocurrencies and the influence that institutional cash has had on lowering total volatility. As soon as the state of affairs has stabilized, we will have a clearer concept of the long-term trajectory of the criptovalute market.

    How is the adoption of cryptocurrencies evolving in Italy in comparison with different European international locations? What are the principle boundaries and alternatives? 

    Along with YouGov, we compiled a survey that discovered that in Italy, on common, nearly one in ten folks already put money into cryptocurrencies, however this quantity rises to 16% for Millennials and 13% for Gen Z. 

    These numbers spotlight a big distinction in Italy between the funding habits of youthful generations in comparison with earlier ones, with solely 8% of Technology X at present proudly owning cryptocurrencies and solely 4% of Child Boomers. 

    The adoption of cryptocurrencies in Italy is rising quickly, fueled by sturdy curiosity from each retail and institutional traders. Nonetheless, challenges reminiscent of regulatory uncertainty, shopper safety, and schooling stay obstacles to full adoption. By addressing these points by way of clearer regulation, institutional involvement, and schooling, Italy might proceed to prepared the ground within the European cryptocurrency revolution.

    Europe is advancing with the MiCA regulation. What impacts will it have on corporations like Bitpanda and on the expansion of the sector in Italy?

    The MiCA (Markets in Crypto-Belongings) regulation is actually a basic step for Europe within the try to determine a transparent regulatory framework for cryptocurrencies and associated monetary devices. Europe now has a algorithm that each firm should comply with, and traders can clearly see who follows the foundations and who doesn’t. 

    Bitpanda has already obtained the MiCAR license from the German and Maltese regulatory authorities. MiCAR introduces a single regulatory regime for the cryptocurrency sector, permitting the crypto change to function with a single license in 27 international locations.

    This reduces complexity and prices, whereas on the identical time offering a transparent path for extending our providing to extra markets. Bitpanda’s proactive method to regulation, mirrored within the 17 current licenses, together with a PSD2 license for digital cash and a MiFID II license, had already positioned us as one of the crucial dependable platforms within the bull sector. 

    The MiCAR license permits Bitpanda to supply all the vary of industry-leading merchandise, with retail and institutional providers, all through the European Union. 

    Are you seeing better curiosity from institutional traders in Italy? And which crypto monetary property or merchandise entice essentially the most?

    Completely sure, the curiosity of institutional traders has elevated massively within the final 12 months. The approval of ETFs in the USA has been an vital issue, however we’re additionally witnessing a rise in establishments including cryptocurrencies to their stability sheets. BTC and ETH are the precursors, because of their established market presence, their market cap, and their liquidity. 

    The opposite vital factor we’re seeing is the rise in curiosity from monetary establishments to create their very own providing of digital property for retail traders. 

    We have now already fashioned a partnership with a number of vital establishments to supply them with the required infrastructure for this goal by way of Bitpanda Know-how Options (BTS). By collaborating with us, these establishments can launch their very own buying and selling options in simply 3 months, inside their very own app, utilizing our know-how. 

    The demand on this case is a transparent signal of how vital digital property are for retail traders: in easy phrases, these establishments know that if they don’t provide an answer, their shoppers will search for it elsewhere. Our resolution is already appreciated by main European banks reminiscent of LBBW (the biggest state financial institution in Germany), Raiffeisen Banking Group (the biggest retail banking group in Austria), and N26 (the main European neobank).

    What’s the stage of monetary schooling on crypto in Italy? Is Bitpanda doing one thing to enhance information of the sector amongst retail traders? 

    In Italy, monetary literacy concerning cryptocurrencies is rising, however it stays an space the place extra schooling is required. Based on a survey by the Organismo Agenti e Mediatori (OAM), the common stage of monetary literacy in Italy is 4 out of 10, which signifies a nonetheless restricted understanding of monetary ideas, together with cryptocurrencies. 

    To fill this hole, Bitpanda has launched a number of instructional initiatives geared toward retail traders, reminiscent of Bitpanda Academy. It’s an academic platform that provides programs on private finance, investments, cryptocurrencies, blockchain, and safety. Customers can entry structured programs to delve into varied features of the monetary world and cryptocurrencies.

    What are the principle aims of Bitpanda for 2025, each on the European stage and particularly for the Italian market? 

    Within the subsequent 12 months, we intention to strengthen our place as a market chief in Europe all through the EU. With MiCAR, we’re in a singular place to succeed in 450 million folks. Moreover, we’ll develop into at the least one new market exterior the European Union, opening up new progress alternatives. 

    We additionally plan to introduce new merchandise and speed up the worldwide enlargement of our B2B providing by way of Bitpanda Know-how Options (BTS), the main infrastructure supplier for digital property. Curiosity from banks, monetary establishments, and fintech is rising quickly, and plenty of want to leverage our white-label resolution to supply cryptocurrency providers to their shoppers. 

    For Italy, particularly, we need to develop merchandise that meet the precise wants of Italian traders. Within the final 10 years, we now have realized that each market is completely different, and if we need to present the absolute best expertise to customers in Italy, we should hearken to their wants and meet them.

    Just lately, you may have expanded the providing with new monetary merchandise. Which of them are most requested by customers and the way do they differ in comparison with rivals?

    Bitpanda provides its customers a variety of merchandise designed for use by traders using completely different methods and approaches to the market. These merchandise embrace: staking, leverage, financial savings plans, and a collection of cryptocurrency indices. Moreover, we provide the widest vary of cryptocurrencies available on the market, with over 500 cash, in addition to Bitpanda shares, ETFs, treasured metals, and commodities.  

    Just lately, we launched a brand new product geared toward extra skilled traders: Bitpanda Fusion. Bitpanda Fusion helps intraday and high-volume buying and selling methods with a aggressive price construction, subtle chart evaluation instruments, and insights, in the end offering skilled merchants with the instruments essential to execute their methods with confidence.  

    Completely different merchandise are appreciated by completely different merchants. Whereas our Financial savings Plans enable traders to routinely buy their chosen property each month and help a extra passive method, Fusion is designed to help a really lively buying and selling technique. The distinction lies in our vary. We have now merchandise designed for each dealer, no matter their expertise or method, all on a safe, dependable, and controlled platform.

    You could have fashioned a number of partnerships with banks and fintech. How vital are these alliances for the expansion of Bitpanda in Europe? 

    “`html

    Partnerships with banks and fintech are a key element of our technique to develop our presence in Europe and to supply extra folks with safe entry to digital property. Thanks to those partnerships, the entire variety of finish customers who can entry digital property by way of Bitpanda’s infrastructure is now over 30 million, not counting the individuals who make investments immediately with Bitpanda. 

    “`

    By working with monetary establishments, we will provide folks entry to monetary markets from inside their current banking or funding functions, giving them entry to a wider vary of property and higher merchandise. 

    These alliances enable Bitpanda to entry new markets, enhance the product providing, and enhance credibility, enabling our companions to supply an answer rapidly and sustain with buyer demand.

    How do you think about the way forward for Bitpanda and the crypto {industry} within the subsequent 5-10 years? 

    Development, integration, and adoption will outline the subsequent 10 years of the sector. We’re proper originally of the true path of cryptocurrency integration and, as we see extra establishments and governments embrace the potential of the sector, every part will change. 

    For Bitpanda, our path may be very clear. We are going to proceed to innovate to develop new merchandise, develop our providing to new markets, and proceed to collaborate with monetary establishments that share our imaginative and prescient of safe entry to digital property.



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