Notcoin, one of many breakout names in Web3 gaming final yr, says the times of senseless “tap-to-earn” mechanics are probably over.
Talking at Token2049 in Dubai, the crew behind the viral Telegram-based recreation mentioned the style merely doesn’t hold gamers engaged long-term—and the business is shifting towards extra social, entertaining experiences.
The Notcoin crew, led by co-founders Sasha and Vladimir Plotvinov together with product designer Uliana Salo, mirrored on the explosive development of their recreation, which pulled in over 30 million customers in only a few months. However the momentum was short-lived. Gamers, pushed largely by token farming, rapidly moved on to different titles as soon as the earnings dried up.
Sasha defined that incomes alone isn’t sufficient to retain gamers. What players need, he mentioned, is enjoyable—with pals, in teams, with shared targets. That’s the place Telegram video games, of their early kind, missed the mark. Future success, in line with the crew, will depend on placing leisure first and treating token incentives as secondary bonuses—not the core expertise.
AI can also be serving to velocity issues up. Vladimir famous that new instruments have made recreation improvement quicker and extra environment friendly. However he cautioned that utilizing AI isn’t a shortcut—it nonetheless requires technical know-how to make sure techniques work below heavy person demand.
Regardless of the fading enchantment of early Telegram video games, the Notcoin crew stays bullish. Salo in contrast Telegram’s potential to platforms like Fb and WeChat, which host thriving recreation ecosystems. Whereas Telegram lacks main publishers for now, she believes development is inevitable—particularly if video games begin being performed for enjoyable, not simply revenue.
