On the Allianz Stadium in Turin, the press convention came about marking the start of a brand new period for Juventus
The settlement with WhiteBIT, probably the most essential cryptocurrency exchanges in Europe. A 3-year partnership that guarantees to mix custom and innovation, paving the way in which for an unprecedented mannequin of fan engagement.
The ambiance within the bianconero stadium was that of nice events. On stage, Juventus executives, WhiteBIT managers, and 4 first-team gamers, united by a standard message: the way forward for soccer passes by way of digital innovation.
“Juventus is a historic membership however all the time on the forefront. WhiteBIT is younger, however already a frontrunner in its sector. What unites us is the will to innovate and provide followers distinctive experiences,” defined the Common Supervisor bianconero.
The beginning of the “Crypto Fan Zone”
The guts of the settlement is the brand new Crypto Fan Zone, a digital platform designed for followers. Right here, fans can expertise Juventus differently, because of:
- 10% reductions on tickets and merchandise if paid in cryptocurrencies;
- unique occasions and distinctive moments with the staff;
- risk to vote on points associated to the membership, from the design of the jerseys to particular initiatives;
- the brand new Nova Card WhiteBIT, debit card with skins devoted to Juve.
The significance of followers
The presence of the gamers added a human contact to the occasion. One in all them recalled the troublesome years of the pandemic:
“With out followers within the stands, we realized how important they’re. With initiatives like this, we shall be even nearer to them, each on and off the sphere.”
A bridge between Web2 and Web3
For WhiteBIT, collaboration is one of the best ways to attach the normal world of sports activities with the rising world of blockchain.
“It’s not only a contract. It’s a household. Juventus is historical past, we’re the long run: collectively we are going to construct new experiences for the followers and for our customers,” emphasised the CEO.
A glance past the three years
Though the partnership has been introduced for 3 seasons, the phrases of the administration counsel that it might flip into one thing far more lasting. The said aim is to regularly convey blockchain into each means of the membership, from funds to the clear administration of actions.
Juventus and WhiteBIT have raised the bar: not simply sponsorship, however a mannequin of shared innovation that would turn out to be a reference for all European soccer.
WhiteBIT brings blockchain to the Juventus Stadium: innovation, fan expertise, and the way forward for Web3
Based simply eight years in the past, WhiteBIT is right this moment probably the most related cryptocurrency exchanges in Europe. With 35 million customers, greater than 1,200 workers, and 12 international places of work, the corporate has managed to safe a number one position within the crypto ecosystem.
On the press convention in Turin, the administration introduced the philosophy that guides the change: providing revolutionary and safe providers, constructing bridges between conventional and digital finance.
A diversified ecosystem
WhiteBIT isn’t just buying and selling. Amongst its providers:
- WhiteBIT Change, main platform in Europe;
- Whitechain, the proprietary blockchain;
- WBT (WhiteBIT Token), elevated 26 instances in two years;
- Nova Card, debit card in collaboration with Visa;
- crypto lending providers with returns as much as 11% yearly;
- integration with 10 fiat currencies for financial institution on-ramp and off-ramp.
“Our aim is to reveal that blockchain can enter on a regular basis life. Juventus is the best associate to convey this imaginative and prescient to most people,” defined the Chief Business Officer.
Knowledge that talk
In 2023, WhiteBIT surpassed 2.7 trillion {dollars} in buying and selling quantity and served over 5,000 institutional shoppers, together with hedge fund, prop store, and market maker. Numbers that reveal regular and strong development.
International growth
After consolidating its management in Europe, the change has opened places of work in Australia and is about to launch operations in america, marking its presence in 4 continents.
WhiteBIT expands its presence in new markets with crypto licenses in Croatia, Italy, and Kazakhstan.
The alliance with Juventus
For WhiteBIT, the partnership with Juve is greater than a sponsorship: it’s a laboratory of innovation.
“It’s not nearly displaying a emblem. It’s about educating the followers, introducing blockchain tradition, and constructing a digital future collectively,” stated the corporate’s founder.
With this collaboration, WhiteBIT consolidates its picture as a safe, revolutionary, and future-oriented change, able to linking the world of sports activities to Web3.
How the Fan Zone Works
The mission places the bianconera neighborhood on the heart, providing:
- 10% reductions on tickets and merchandise paid in crypto;
- unique occasions and conferences with the gamers;
- customized skins of the Nova Card with Juventus design;
- risk to take part in DAO voting, for instance on the colour of the shirts.
A QR code, proven throughout the convention, already lets you register and begin exploring the platform.
The voice of the gamers
The gamers themselves have emphasised the worth of the followers:
“We’re a household. With out the followers, we couldn’t transfer ahead. With this initiative, we shall be much more united on and off the sphere,” stated one in every of them.
Custom and future collectively
WhiteBIT has reiterated that the aim isn’t solely to supply quick benefits but additionally to teach Italian followers about blockchain, with out ever distorting the traditions of the membership.
“We don’t need to overwhelm. We need to accompany the followers on this new digital expertise, with respect and keenness,” the managers defined.
A brand new mannequin of tifoseria
With the Fan Zone, Juventus gives a participatory mannequin that mixes know-how and belonging. Followers turn out to be a part of the choices and feelings, contributing to shaping the way forward for the staff.
📌 From the stands to the smartphone, the black and white neighborhood formally enters the Web3 period.
To study extra, additionally learn WhiteBIT celebrates 6 years of innovation and partnerships within the crypto sector and uncover how Juventus enters the world of NFTs.
Moreover, regardless of the presence of WhiteBIT, it’s attention-grabbing to notice that the crypto change platform Bitget is the brand new sponsor of Juventus, an indication of the membership’s rising consideration in direction of the crypto world.