- Coinbase bought Cobie’s UpOnly NFT for $25M in USDC.
- The NFT offers rights to demand eight new UpOnlyTV episodes.
- Burning the NFT triggers a brand new season inside three months.
Coinbase simply dropped $25 million in USDC to buy the UpOnly NFT from crypto influencer Cobie, in response to on-chain information. The NFT isn’t your typical collectible — it comes with a singular utility: the proper to compel Cobie and co-host Ledger Standing to provide eight new episodes of UpOnlyTV, the cult-favorite crypto discuss present that outlined the final bull market’s media scene.
The NFT That Can Deliver Again a Present
The token’s metadata features a “burn clause,” stating that if the NFT is destroyed, a brand new UpOnlyTV season should be produced inside three months. Apparently, the phrases make clear that possession of the NFT doesn’t embody sponsorship or editorial management, and even permits the hosts to disregard or mock the customer throughout the episodes — in traditional UpOnly vogue. That irreverence, plus Coinbase’s deep pockets, has followers buzzing that this might mark a brand new, self-aware revival for crypto’s most chaotic discuss present.
What Coinbase Would possibly Be Planning
Neither Coinbase nor Cobie has formally commented on the acquisition, however hypothesis is operating wild. Some suppose Coinbase plans to relaunch UpOnlyTV as a branded content material sequence to reconnect with retail audiences as the subsequent bull cycle ramps up. Others imagine it’s a cultural assertion — a tongue-in-cheek transfer positioning Coinbase on the intersection of on-chain artwork, leisure, and crypto nostalgia. Given Coinbase’s current efforts to interact straight with the neighborhood, a strategic revival isn’t off the desk.
Why It Issues
UpOnlyTV captured the wild spirit of crypto’s final cycle — unscripted, humorous, and deeply plugged into the tradition. If Coinbase really intends to revive it, the transfer would mark one of many first occasions a serious change used NFTs as useful inventive contracts. It blurs the road between blockchain utility and leisure IP — and indicators that Web3-native media experiments is likely to be making a comeback.
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