[PRESS RELEASE – HongKong, HongKong, November 8th, 2025]
In accordance with Hash International, the fast rise and subsequent decline of GameFi and X-to-Earn in 2021 led to the notion that “leisure doesn’t want Web3.” The analysis notes that these early outcomes stemmed from shallow content material, unsustainable monetary incentives, and a scarcity of real consumer engagement. The core worth Web3 might convey to the leisure sector — clear worth distribution, community-driven participation, and asset-based incentive alignment — was by no means meaningfully explored.
Hash International stay satisfied that leisure is probably the most pure entry level for Web3 mass adoption. Leisure inherently carries excessive site visitors, sturdy communities, and confirmed monetization fashions. When Web3 is built-in with actual content material and actual consumer conduct, monetary mechanisms rework from speculative instruments into elementary financial infrastructure. That is the inspiration of what Hash International defines as “Web3 Leisure.” Over the previous 12 months, initiatives corresponding to MEET48 have begun implementing this paradigm, constructing sustainable token programs, deepening content-driven engagement, and guaranteeing ecosystem worth flows again into their token economies.
A defining function of this cycle is the rise of generative AI. With instruments corresponding to Sora2 reducing inventive boundaries to close zero, content material manufacturing is shifting decisively towards UGC and AIUGC. But Web2 platforms nonetheless seize nearly all of worth generated by customers. As AI accelerates user-generated content material, the structural contradiction between creation and worth seize will turn out to be unsustainable. Web3 gives the lacking infrastructure: provenance, possession, and worth switch. Collectively, AI and Web3 will improve UGC from “user-generated content material” to a “consumer co-creation economic system,” establishing fairer and extra open worth circulation.
Inside this transformation, MEET48 has emerged as one of many strongest executors. Originating from the crew behind SNH48 and the long-lasting rhythm sport “Audition,” MEET48 integrates AI, UGC, digital idol programs, and Web3 economics right into a coherent leisure platform. The venture has already collected 3.8 million lively customers, over 500,000 on-chain wallets, greater than 100 million on-chain interactions, and a constant Prime-1 rating inside BNB Chain’s social class. Following its $IDOL TGE in June 2025 throughout Binance Alpha, PancakeSwap, Bitget, Gate, and MEXC, MEET48’s FDV exceeded US$164 million by November.
MEET48’s method is content-first. Leveraging a multi-decade basis in idol improvement, the crew integrates AI-based character era, stage creation, and efficiency instruments (AIDOL Producer) with a tokenized content material asset framework (Mars Protocol) and a metaverse social layer. This mix permits customers to take part in digital idol creation and possession. Two mechanisms outline MEET48’s Web3 structure: Proof of Creativity (PoC), which validates creator worth by governance-driven recognition, and Digital World Property (VWA), which permit digital idols and content material to exist as tradable, ownable digital belongings. PoC gives consensus; VWA gives financial kind.
Few Web3 leisure initiatives possess comparable execution depth. Technologically, MEET48 advantages from giant proprietary datasets and a 500-person R&D crew spanning digital people, music/dance fashions, AI brokers, and metaverse know-how. Operationally, the crew has constructed large-scale leisure programs earlier than, together with 5 SNH48 sub-groups and a 30-million-fan ecosystem. For site visitors chilly begin, MEET48 is bringing the SNH48 vote-on-chain, launching a Web3-native digital idol sport (AuditionsGO), and co-producing the world’s first AI Idol competitors present with Tencent Video. These create direct pathways from mainstream audiences to on-chain participation.
As MEET48 evolves from an utility into infrastructure, its long-term ambition is to ascertain a complete Web3 leisure ecosystem. MEET Labs is increasing into GamingFi and plans to construct an EVM-compatible PoC Layer2 throughout the BSC ecosystem. This sidechain will combine customers, belongings, purposes, and creator economies right into a unified atmosphere, enabling scalable leisure assetization, multi-industry site visitors routing, and a worldwide unified consumer system. Very similar to Binance constructed the BNB Chain because the monetary spine of Web3, MEET48 goals to assemble the foundational infrastructure for on-chain leisure — an “On-chain Netflix.”
IDOL, the ecosystem token, serves as the first provider of platform worth. Mirroring the worth seize logic of BNB, IDOL combines sturdy utility (voting, buying, content material interactions) with twin burn mechanisms that scale back provide as ecosystem exercise grows. Voting pool burns and transaction price burns create structural deflation, whereas rising content material and consumer demand drive token velocity. In accordance with Hash International, IDOL is presently at a stage akin to BNB in 2019, with vital development potential but to be realized.
In the end, MEET48 just isn’t merely constructing a product however pioneering a class. By combining AI, UGC, and Web3 economics with a confirmed leisure engine, it’s redefining how content material is produced, owned, and monetized. Simply as Netflix remodeled the distribution period of leisure, MEET48 is shaping the possession and co-creation period of Web3.
On November 4, 2025, MEET48, Hash International, and a number of companions collectively fashioned the “Web3 Leisure Alliance” to advertise {industry} collaboration, shared site visitors, and cross-ecosystem improvement. The Alliance goals to speed up mainstream consumer onboarding, assist sustainable token financial design, and drive the worldwide adoption of Web3 Leisure.
Customers can check with the Hash International official web site for the complete analysis report.
About MEET48
MEET48 is the world’s first AIUGC and fan economic system ecosystem neighborhood targeted on the leisure {industry}. It’s thought to be one of many largest Web3 utility venture groups globally, with a 500-member technical and R&D crew and regional operations throughout Singapore, Hong Kong, Taipei, Tokyo, Seoul, and Dubai. MEET48 goals to realize large-scale social adoption of Web3 know-how (Mass Adoption) by an AIUGC content material ecosystem centered on AIGC (Animation, IDOL, Sport, and Comics) and a graphical, clever metaverse social infrastructure tailor-made to Gen Z leisure traits.
Web site: https://www.meet48.xyz/
Twitter (X): https://x.com/meet_48
Telegram: https://t.me/MEET_48
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