Steak ‘n Shake plans to open Bitcoin Convention 2026 with a themed “Bitcoin Milkshake,” deepening a broader pivot that now spans funds, treasury technique, and worker compensation in Bitcoin. The limited-time drink presumably will debut on April 27, throughout taking part places because the chain positions itself because the fast-food model most aligned with Bitcoin tradition.
The corporate teased the “Bitcoin Milkshake” on X and “new plans”, calling the milkshake the easiest way to start out Bitcoin Convention 2026 and that includes branding tailor-made to convention attendees and Bitcoin followers. The rollout targets guests heading to the annual gathering and common clients who already pay with Bitcoin on the chain’s eating places.
Steak ‘n Shake expects the product to function a advertising and marketing hook for its broader Bitcoin technique, which has moved from funds to stability sheet publicity and employee incentives.
Steak ‘n Shake clients can now pay for burgers and milkshakes, together with the brand new Bitcoin Milkshake, utilizing Bitcoin over the Lightning Community by way of the Pace pockets.
The chain started accepting Bitcoin funds throughout 393 U.S. places in Could 2025 and experiences decrease processing prices and better gross sales because the launch. Pace’s integration provides the corporate real-time visibility into Lightning transactions and has reduce fee processing charges by about 50 % versus card networks, based on Pace.
Steak n’ Shake’s Strategic Bitcoin Reserve
Alongside the product launch, Steak ‘n Shake has added one other $10 million in Bitcoin to its Strategic Bitcoin Reserve, increasing a treasury program that directs all customer-paid Bitcoin into its stability sheet. The corporate started formal treasury accumulation with an preliminary $10 million buy in January, adopted by further notional publicity and reserve development tied to same-store gross sales.
Administration describes the mannequin as self-sustaining: Bitcoin funds develop gross sales, which in flip increase the reserve earmarked for retailer upgrades, menu enhancements, and transforming.
Bitcoin bonus for employees
In March, Steak ‘n Shake launched a brand new profit that pays hourly staff a Bitcoin bonus equal to 21 cents per hour, funded from its Bitcoin-focused reserve. The chain hyperlinks this incentive to its “Bitcoin-to-burger” initiative, through which Bitcoin revenues assist finance each the treasury and employee rewards.
Executives say this system goals to draw staff who observe Bitcoin and to align workers immediately with the corporate’s digital asset technique.