Crypto Is the Most Muted Matter on Elon Musk’s X, Forward of Politics: Product Head – Decrypt

Are you being shadowbanned? Is your engagement down unhealthy? Nicely, should you spend your day tweeting about crypto or politics on X, your followers could be sick of it.

Crypto is probably the most muted subject on X’s “For You” feed, forward of politics and international battle, in accordance with information shared by the platform’s head of product, Nikita Bier.

The rating comes after X rolled out its snooze characteristic earlier this month, which lets customers conceal undesirable subjects for twenty-four hours.

“At the moment we’re additionally rolling out a instrument to snooze subjects in your For You tab—should you ever need to crank up or flip down the slop,” Bier posted on X on the time. The put up got here as X started rolling out a customized timelines characteristic.

Crypto tops the checklist, adopted by politics, the Iran battle, sports activities, and enterprise and finance, with gaming, synthetic intelligence, science and expertise, and leisure additionally ceaselessly muted.

Responses to the reveal had been combined, with some posting, in typical crypto trend, memes to deal with Bier’s put up.

Others criticized the snooze characteristic’s influence.

“Or you would make it simpler by simply providing a single filter that enables somebody to position themselves right into a Truman Present-esque false actuality of all the things being completely superior proper now,” filmmaker Melissa Dykes wrote on X.

“No marvel my account interplay sucks,” Head of Progress at OpenAssets, Alexandre Lores, mentioned. “I solely discuss 1-5!”

Crypto ranks first partially as a result of it dominates the platform, with posts about costs, launches, and hypothesis showing across the clock. On the similar time, politics and geopolitics ranked larger, pointing to fatigue with fixed and infrequently polarizing information protection.

Nonetheless, the inclusion of synthetic intelligence and broader tech classes suggests the sample extends past crypto, highlighting that the subjects that drive engagement are additionally among the many most muted.

The sample extends past X. In 2019, YouTube eliminated a whole lot of crypto-related movies and channels in a sweep it later mentioned was a mistake tied to its moderation methods. Nonetheless, creators reported delays in getting content material restored.

Extra just lately, in November, coverage modifications round on-line playing sparked concern amongst crypto creators after YouTube expanded restrictions to incorporate websites providing NFTs or token-based rewards. The corporate later clarified the principles focused playing promotions, not common crypto content material, however the response confirmed how shortly crypto-related materials could be affected by broader platform insurance policies.

The rating comes as X has made a sequence of current crypto-focused strikes. In January 2026, the corporate introduced plans to develop “Sensible Cashtags,” a characteristic that turns symbols like $BTC into hyperlinks with dwell costs and charts. In April 2026, Bier outlined new measures to curb crypto scams, together with auto-locking accounts that abruptly start posting about tokens. Bier’s standing as an advisor to Solana and a enterprise accomplice at Lightspeed Ventures suggests the modifications are supposed to reduce down on spam and scams, not scale back total crypto dialogue on X.

Regardless of ongoing issues of shadowbanning amongst content material creators, the excessive snooze price suggests customers are reacting to ongoing shilling and low-quality promotional content material that also slips by, slightly than any official effort by X to restrict or demonetize crypto.