The chief advertising officer (CMO) at Crypto.com, Steven Kalifowitz, who has overseen greater than $1 billion spent on partnerships and excessive profile campaigns prior to now a number of years, is leaving the corporate.
Crypto.com spokesperson mentioned Kalifowitz will probably be shifting on from his position as CMO, efficient June 30, and can then proceed on as advisor to the CEO.
“Steven has been a big contributor to the efficient mainstreaming of the Crypto.com model, from introducing Crypto.com on a worldwide stage by means of our first model movie in 2021, to hanging strategic partnerships and sponsorships which have helped join Crypto.com to hundreds of thousands of customers,” the spokesperson mentioned.
Kalifowitz has been CMO at Crypto.com for shut to 6 years, throughout which era the corporate surged in recognition from simply being an app to a worldwide model.
Throughout his tenure, Crypto.com has invested over $1 billion in partnerships, together with a $700 million, 20-year deal for naming rights to the Crypto.com Enviornment (previously Staples Middle), and a $100 million marketing campaign with Matt Damon.
The crypto shopping for platform additionally has high-profile partnerships with Method 1 and the Final Combating Championship (UFC), an American combined martial arts promotion firm based mostly in Las Vegas.
Kalifowitz was beforehand a model supervisor at Twitter for 4 years, and president of actual property platform Localize.metropolis.
Based in 2016, Singapore-based Crypto.com permits customers to purchase and promote greater than 200 cryptocurrencies, in addition to the flexibility to earn rewards by depositing crypto or utilizing its Visa card.