Cloudflare CEO Matthew Prince says crypto might want to assist internet-scale stablecoin micropayments if AI brokers are going to coexist with the open net. In a Bankless interview on Might 25, Prince argued that the web’s ad-based enterprise mannequin is breaking as AI bots eat content material with out sending human visitors again to publishers.
Why Crypto Stablecoins Want 100 Million TPS
Prince framed the difficulty as much less a bandwidth disaster than an financial one. Cloudflare, he mentioned, expects AI bot visitors to exceed human web visitors within the first half of 2027, a shift that may massively improve the variety of requests hitting web sites. Technically, he mentioned, the web can in all probability soak up that stress. The tougher query is who pays for the servers, safety, publishing and infrastructure beneath it.
“The large query although is what’s the enterprise mannequin going to be and who’s going to pay for it,” Prince mentioned. “If the enterprise mannequin of the web for the final, you already know, 30 years has been advertisements and subscriptions, drawback is brokers don’t click on on advertisements. And shopping for one subscription after which having brokers have the ability to principally decide all the content material again up from that, that’s not going to assist make it possible for the people who find themselves creating that content material get compensated.”
That argument sits on the middle of Cloudflare’s push into “pay for crawl,” x402 and stablecoin-based funds. Prince mentioned the HTTP 402 “cost required” response code has existed for years, however the lacking piece has been a cost rail low-cost and quick sufficient to deal with fractions of a cent at monumental quantity. Visa-style card infrastructure, he argued, can’t assist that mannequin as a result of transaction charges make tiny funds uneconomic.
Cloudflare’s scale makes the requirement unusually stark. Prince mentioned the corporate handles about 500 million requests per second. It estimates that 1% to 10% of these requests could possibly be monetizable, implying roughly 5 million to 50 million paid requests per second if the mannequin took off throughout its community. That’s the reason Prince mentioned even methods claiming 2 million transactions per second are nonetheless under Cloudflare’s possible wants.
“What we’ve struggled with is folks will say to us, ‘Oh my gosh, we’re so excited. We will deal with 2 million transactions per second.’ And I’m like, ‘It’s superior. Good job.’ However I believe day one I would like 10 million transactions per second,” Prince mentioned. He later sharpened the problem: “So if you wish to go construct like a layer 1 blockchain that may assist 100 million transactions per second, name us.”
For crypto, the feedback quantity to each validation and a technical indictment. Prince just isn’t describing stablecoins as a marginal cost characteristic, however as infrastructure for an agentic net the place bots pay for entry within the background. On the identical time, he mentioned he doesn’t but see a blockchain ecosystem able to dealing with the throughput Cloudflare would wish if it switched the system on at scale.
The proposed finish state just isn’t merely paywalls for AI. Prince described a mannequin the place people may nonetheless entry content material freely, whereas automated brokers pay publishers and infrastructure suppliers by way of embedded microtransactions. Bankless summarized the thought as “people get content material without cost and the robots pay a ton,” a line Prince endorsed as near the target.
Cloudflare’s position, in his telling, is coordination. The corporate sits in entrance of a big share of the online, counts many AI companies as clients and already provides website operators instruments to manage crawler entry. Prince mentioned the purpose is to let publishers resolve whether or not they need AI methods to eat their content material freely, block them, or cost for entry.
At press time, the entire crypto market cap stood at $2.55 trillion.

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