ElevenLabs licensed Stan Lee’s voice and likeness for AI-generated narration and comic-inspired visuals.
The corporate additionally launched AI music filters and a “Stan Lee Ebook of the Month Membership” utilizing his AI-generated voice.
The deal follows different movie star AI licensing agreements involving actors, together with Matthew McConaughey and Michael Caine.
Marvel icon Stan Lee has been “revived” as an AI creation—and it’s not the primary time.
On Wednesday, AI startup ElevenLabs introduced on X a cope with Stan Lee Universe—the three way partnership managing Lee’s title, likeness, and mental property—so as to add the late Marvel creator’s voice and likeness to its ElevenCreative AI platform.
“The voice of a legend is now accessible on the Iconic Market and in ElevenReader,” ElevenLabs wrote on X. “Crafted from skilled recordings, Stan’s wit and heat comes by means of precisely as you keep in mind it.”
ElevenLabs can be launching a “Stan Lee Ebook of the Month Membership” inside its ElevenReader narration app, plus visible templates and Stan Lee-inspired AI music filters for customers. Past fan experiences, the deal additionally brings Lee’s voice to ElevenLabs’ “Iconic Market,” the place firms and creators can license AI-generated movie star voices and likenesses for business use.
Introducing @TheRealStanLee on ElevenLabs.
The voice of a legend is now accessible on the Iconic Market and in ElevenReader. Crafted from skilled recordings, Stan’s wit and heat comes by means of precisely as you keep in mind it. pic.twitter.com/POOYIZiOwj
— ElevenLabs (@ElevenLabs) Could 27, 2026
The Stan Lee deal is the most recent likeness settlement ElevenLabs has signed. In November, actor Matthew McConaughey partnered with the corporate to create a Spanish-language AI model of his “Lyrics of Livin’” e-newsletter, whereas fellow actor Michael Caine licensed his voice for ElevenLabs’ market.
Launched in 2023, ElevenLabs not too long ago expanded into picture and video instruments in late 2025. Along with McConaughey and Caine, ElevenLabs additionally hosts AI-generated voice replicas of Judy Garland, John Wayne, Babe Ruth, Alan Turing, and Melania Trump.
The corporate’s Stan Lee announcement isn’t the primary try to make use of AI to create an interactive likeness of the co-creator of Spider-Man, the X-Males, Iron Man, and different Marvel titans.
Final September, Los Angeles Comedian Con launched an interactive, AI-powered Stan Lee avatar that answered fan questions throughout the occasion. Organizers stated the aim was to recreate the expertise of assembly Lee at conventions and preserve his storytelling legacy alive.
“This avatar, to us, is an entry level into the world of storytelling that he created,” Chris DeMoulin, CEO and GM of L.A. Comedian Con dad or mum Comikaze Leisure Inc., advised The Los Angeles Instances. “We wished to create one thing which could be a part of sustaining and increasing on that legacy in order that Stan’s position in creating lots of that is acknowledged.”
On the identical time, AI-generated movie star replicas stay controversial in Hollywood.
Whereas some performers and estates have signed licensing offers to monetize archived voices and likenesses, critics warn that the know-how may threaten jobs and weaken protections for actors, writers, and voice performers.
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