Ted Hisokawa
Jun 05, 2026 18:13
Anthropic’s Jared Sires used Claude Code to automate workflows, saving 15 hours weekly and reworking his position into GTM product supervisor.

Jared Sires, a former account government at Anthropic, has turned Claude Code right into a game-changing software for gross sales effectivity, saving himself and his staff 10-15 hours per week. Utilizing the AI-powered coding assistant, Sires created customized instruments that automate electronic mail replies, prioritize accounts, and streamline assembly preparations—remodeling his profession right into a Go-to-Market (GTM) product supervisor position.
Earlier than becoming a member of Anthropic in 2024, Sires had no coding expertise. Like many startup gross sales professionals, he was overwhelmed by administrative duties, managing as much as 700 accounts and dealing late into the evening to maintain up with buyer emails and pre-call analysis. This workload led him to experiment with Claude Code, Anthropic’s agentic coding assistant, which launched in early 2025.
Claude Code: A Productiveness Engine
Claude Code operates as a robust command-line interface software that allows non-coders like Sires to automate advanced workflows. Initially, Sires constructed CLAFTS (Claude Drafts), an utility built-in with Gmail that drafts electronic mail replies in his voice, leveraging inner documentation and buyer information. After a number of iterations, CLAFTS saved him hours every day and shortly gained traction amongst his gross sales teammates.
The software’s capabilities expanded additional when Sires added options like CLAFTS Tones, which adjusted electronic mail tone based mostly on the recipient, and every day abilities that ready assembly briefs or drafted follow-up emails. These enhancements allowed him to shift focus from repetitive duties to extra strategic gross sales actions.
Sires estimates CLAFTS saves over 10 hours per week per consumer whereas bettering the accuracy of communications by referencing up-to-date product documentation. “Earlier than CLAFTS, I felt like I used to be doing extra administrative work than promoting. Now, I can deal with having significant conversations with prospects,” he mentioned.
Scaling Throughout Anthropic
Inside months of launching the instruments, roughly 80% of Anthropic’s gross sales staff adopted the CLAFTS-powered Gross sales plugin for every day use. The package deal contains over 20 pre-built abilities, reminiscent of buyer context views and pipeline administration, built-in with instruments like Salesforce, Google Calendar, and Gong. This fast adoption underscores the rising utility of AI-driven productiveness options in enterprise settings.
Anthropic has positioned Claude Code as a cornerstone of its GTM operations, even because the software has confronted criticism for its reliability on advanced engineering duties. Regardless of these critiques, its adoption for workflow automation stays robust, particularly amongst non-technical customers. In line with Sires, new hires can now onboard sooner through the use of the pre-packaged workflows, saving weeks of setup time.
Implications for AI Automation
Anthropic’s success with Claude Code highlights the broader pattern of AI brokers reshaping white-collar workflows. By automating repetitive duties and enabling personalized options, such instruments are serving to professionals deal with higher-value actions. Nonetheless, reliability points, like a latest outage in June 2026, could mood enthusiasm for extra advanced purposes.
For Anthropic, Claude Code has change into a central piece of its product ecosystem, reflecting the corporate’s broader ambitions to combine AI into enterprise operations. The software’s agentic loop design—gathering context, executing actions, and verifying outcomes—units it other than conventional chat-based assistants. Whereas in a roundabout way tied to cryptocurrency, Claude Code’s enterprise adoption might affect the notion of AI software investments because the market matures.
What’s Subsequent?
As a GTM Architect, Sires is now centered on scaling and refining Claude-powered instruments additional. His recommendation to others? Begin small. “Open Claude Code, discover one job slowing you down, and ask Claude the right way to construct an answer.” With AI automation changing into more and more accessible, Sires’ journey underscores how non-technical professionals can drive innovation of their fields.
Anthropic continues to push the boundaries of AI instruments, however questions round reliability and value stay key hurdles for long-term adoption. As the corporate evolves its choices, the steadiness between innovation and stability will seemingly form its success within the enterprise AI area.
Picture supply: Shutterstock
