Attempt, Inc. (Nasdaq: ASST) purchased 18 bitcoin final week, a modest addition that lifted the Dallas-based firm’s treasury to 19,900 cash, in response to an 8-Ok submitting with the Securities and Trade Fee on Monday.
The purchases ran from July 6 by way of July 10 at a median value of about $64,028 per bitcoin, together with charges and bills, for a complete of some $1.2 million. The purchase is small subsequent to Attempt’s earlier strikes this 12 months, and it tracks a bitcoin value that has fallen properly beneath the degrees the agency paid in prior rounds.
Alongside the acquisition, Attempt reported money and money equivalents of $154.1 million as of July 10, up $700,000 from July 2. The corporate nonetheless holds 505,000 shares of Technique’s Variable Charge Sequence A Perpetual Stretch Most popular Inventory, generally known as STRC, with a good worth of $44.2 million, down $202,000 over the identical stretch.
Its personal most popular instrument, the Variable Charge Sequence A Perpetual Most popular Inventory that trades as SATA, stays at 7.83 million shares excellent.
Attempt’s bounce from an asset supervisor to treasury firm
Attempt traces its bitcoin technique to a quick run of strikes that started final 12 months. Vivek Ramaswamy and Anson Frericks based Attempt Asset Administration in 2022, and in 2025 the agency went public by way of a reverse merger with Asset Entities, taking the ASST ticker and reframing itself as the primary public asset-management bitcoin treasury firm. Its acknowledged goal is to build up bitcoin and outperform the asset over the long term.
The buildup got here in bursts. Attempt purchased 1,567 bitcoin in late 2025 at a median of $103,315 and funded the trouble by way of preferred-stock choices. In January 2026, it added 123 extra at $91,561 and gained Semler Scientific shareholder approval for an all-stock acquisition that might result in 5,048 bitcoin onto its steadiness sheet.
The mixed firm would maintain near 12,800 cash at the moment, a complete that might rank among the many largest company holders and place it forward of names similar to Tesla and Trump Media. By Might 1, Attempt’s personal treasury had reached 15,000 bitcoin.
A smaller step in a decrease market
Monday’s submitting exhibits a unique tempo. An 18-coin buy at $64,028 stands in distinction to the six-figure costs Attempt paid a number of months in the past, a niche that displays a broad decline in bitcoin by way of the primary half of the 12 months.
The measured addition, paired with a money steadiness that held close to $154 million, factors to an organization including to its place at a slower cadence whereas it really works by way of the Semler deal.