- Morgan Stanley’s E*TRADE platform now permits eligible shoppers to purchase, promote, and maintain Bitcoin, Ethereum, and Solana.
- The service is powered by Zero Hash, with crypto transfers anticipated to launch later this yr.
- The growth marks one other main step in Morgan Stanley’s rising digital asset technique alongside its crypto ETFs and stablecoin providers.
Morgan Stanley has formally expanded into retail cryptocurrency buying and selling, enabling eligible E*TRADE shoppers to straight purchase, promote, and maintain Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) by way of its investing platform.
The brand new providing integrates digital belongings alongside conventional investments, permitting clients to handle cryptocurrencies, shares, ETFs, and different belongings from a single account interface.

The rollout follows a restricted pilot program that started earlier this yr and represents one other milestone in Wall Road’s continued adoption of digital belongings.
Crypto Buying and selling Involves E*TRADE
The brand new service is being powered by crypto infrastructure supplier Zero Hash, which can present custody and transaction providers by way of separate crypto accounts.
Initially, eligible clients can commerce and maintain Bitcoin, Ethereum, and Solana straight on the platform. Morgan Stanley additionally confirmed that performance permitting customers to switch crypto belongings on and off E*TRADE is anticipated to reach later this yr.
In accordance with the corporate, cryptocurrency trades will carry a 0.50% transaction charge, whereas custody providers at the moment stay outdoors conventional FDIC and SIPC protections.
Tens of millions of Traders Achieve Crypto Entry
E*TRADE stays one of many largest self-directed funding platforms in the USA.
As of March 31, the platform served roughly 8.6 million households and held round $1.56 trillion in shopper belongings.
By integrating cryptocurrency into its current funding platform, Morgan Stanley is making digital belongings extra accessible to a broad base of retail traders who already use E*TRADE for conventional investing.
Morgan Stanley Continues Increasing Its Crypto Enterprise

The launch varieties a part of Morgan Stanley’s broader digital asset technique, which has accelerated considerably over the previous yr.
Earlier this yr, the agency launched a stablecoin reserve service, permitting stablecoin issuers to put reserve belongings into Morgan Stanley cash market funds whereas incomes curiosity.
The corporate additionally launched its personal spot Bitcoin ETF, which debuted with one of many lowest administration charges within the business. Extra lately, Morgan Stanley up to date filings for proposed spot Ethereum and Solana ETFs, persevering with to increase its cryptocurrency product lineup.
Wall Road Adoption Retains Rising
Morgan Stanley’s newest transfer displays a broader pattern amongst main monetary establishments embracing digital belongings.
Fairly than treating cryptocurrencies as a separate funding class, companies are more and more integrating them into conventional wealth administration platforms alongside shares, bonds, and mutual funds.
With crypto transfers anticipated later this yr and extra ETF merchandise already in improvement, Morgan Stanley seems to be positioning itself as a full-service supplier for each conventional finance and digital asset investing.
As institutional participation continues rising, launches like E*TRADE’s spot crypto buying and selling service additional reveal how cryptocurrencies have gotten an more and more established a part of mainstream monetary markets.
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